Life & Work with Robert Coppock of Belle Meade

We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has been anything but smooth, but with a spirit of determination and sheer will, we are still here. We suffered through employee embezzlement, two floods, Covid, and assorted other problems that would put most people under.

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
Nicole Coppock, President and Creative Director has a rich design history, beginning at the venerable Art Institute of Chicago. Her background includes working in both design and advertising for national and international brands. She has worked with major retailers to create unique customer experiences designed to achieve each client’s desired customer experience. She grew up in manufacturing and helped several related industries bring new product categories to market. Today her expertise in advertising, marketing, and design makes her uniquely qualified to develop eyewear brands and products that are relevant in today’s market and that customers react to on a visceral level. Together our Executive Team leads the company in a forward thinking direction, with an eye on fashion and social trends. They effectively lead our Sales, Marketing, and Design Teams in creating uniquely-crafted brands, each with a rich, fully-developed, free-standing design ethos.

What matters most to you?
We are producing quality brands with a design aesthetic to which consumers can relate—providing both rewarding and productive jobs. Helping out customer base be stronger with greater profitability. All of this goes into our decisions. We want to produce quality products that better our client’s business. We want to push the limits in our industry and find better ways to provide eyewear.