Hidden Gems: Meet Jeremy Jones of Funnel Cake King

Today we’d like to introduce you to Jeremy Jones.

Hi Jeremy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
We started this journey on a couple of trips to Gatlinburg, TN. There was a small funnel cake shop that my wife fell in love with. On our way back we decided along with another couple (Oscar & Claudeen Denning) that we could make these on our own.

Now that was in 2015, let’s fast forward to 2020! In 2020, we took a leap of faith and moved to Gulfport MS. That’s where we started “Funnel Cake King.” In 2021, we made the move back to Nashville and launched Funnel Cake King here. We continue to strive for a business that gives to our community through our product, service, and time.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth roads don’t exist, do they? But, let’s start with the batter! It took us years to come up with a batter that’s consistent. It’s safe to say that we got it now!

Consistency has been a huge factor for us! When we first got to Nashville we chased down all kinds of festivals and events. The issue was that most of those events did not yield a profit. So, we found a location to be consistent at and it has tremendously blessed us.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are a family-owned business started by my wife and I. Our specialty is Funnel Cakes! We take ordinary funnel cakes, and turn them into a masterpiece of deliciousness. For example, one of our customer favorites is the “Turtle Funnel Cake” where we top the funnel cake off with fresh pecans, caramel, and chocolate drizzle. I can’t forget about one of our savory menu items, The Battered Burger! This is where we grill a cheese-stuffed burger and dip it in our batter, fry it into a golden crisp, and serve it with our secret sauce.

I like to say that every funnel cake starts with family! That’s because when I think of all the conversations with our customers….the ones that stick out most are ones about the awesome memories eating our funnel cakes bring back. Our ambition is to continue to bring back memories of great times, and create new ones for our customers. To be able to create these memories we not only do pop-up’s, but we also cater. We cater for birthday parties, employee appreciations, school functions, and private events!

Do you have recommendations for books, apps, blogs, etc?
We take full advantage of the different social media business metrics when it comes to our customers. We are currently enrolled in some classes through Black Business Boom, and have taken a business class with R&R Cleaning Services.

What I’ve found is that while knowing your market is very important, it is also important to learn other practices in different markets! Sometimes, those practices can be translated to fit your business needs.

Contact Info:

• Instagram: https://www.instagram.com/funnelcakeking/?hl=en
• Facebook: https://m.facebook.com/FunnelCakeKingMS/

Image Credits
Angel Meneese