Rising Stars: Meet Karishma Sinha

Today we’d like to introduce you to Karishma Sinha.

Hi Karishma, so excited to have you on the platform. So before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
My ability to change the status quo started at a young age. I started in the areas of public administration. I worked on looking at strategic work in the public sector. Having met communities from various departments-of economics, taxes, marketing, and foreign services – I did meet various consultants from McKinsey and Accenture. My interactions with consultants led to pathbreaking breakthroughs.

After having worked with consultants of McKinsey-I understood that diagnosis of various growth drivers leads to transformation.

It has been a rewarding experience as I’ve met various C-Suite companies and focused on setting specific, measurable, achievable, realistic-and time-bound SMART Goals-Leveraged the SMART goals to create profitable consulting opportunities.

Focused on differentiated goals, created audience segments for large logistics companies heard analysts drive turnaround for a media entertainment property. Additionally met a large number of small business-and created a profitable pipeline to ensure better turnaround for small businesses.

I started as a learner, and student to understand the areas of diagnosis that could lead to transformation. In 2022, our consulting group has grown-wherein we’ve worked with off-shoring, outsourced groups from the UK, Australia, India, Canada, US-as well as EU-and created strategic toolkits for faster profitability. We have worked in areas maximizing profit, turning around media entertainment projects, improving campaign response for elections, and driving thought leadership for small and medium business finance.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The consulting journey at Channels Brief has not been a smooth road. The road to success has its highs and lows. In the first year-you do struggle with the risk versus return ratio. The risk of investing in a full suite of consulting for marginal returns remains a concern.

The returns seem to be linked with the lifecycle of projects. One has to be careful that none of the projects are in areas of social impact-non-profit wherein the returns are much lower than all the efforts.

You do struggle with competitors from high-value consultants-from Big 4 consulting companies-who would be able to offer value, a swot analysis, a digital campaign, and a strategic profitable business plan at half the cost. Also the challenges for an entrepreneur -are in the area of work-life balance.

In an off-season month such as the end of August-entrepreneurs and consultants examine pricing, sales levels, and product mix. Should I realize that our consulting company is losing revenue for not being able to complete a digital transformation-fully it becomes important to change the strategy and create various detailed blueprints around gaining revenue. Example-Should our company needs to turn around the sales of a magazine group-we would look at estimating the exact demographic data that would read the magazine. It would be also good to have stories that allow the audience to match the value proposition.

We create a project around tax credits so that various magazine readers could make the most out of the area of tax credits. https://channelsbrief.wpcomstaging.com/2020/09/17/six-tax-returns-lessons-for-entrepreneurs-canadian-business/

Also after the pandemic hit upon us-I create a special lounge to train readers-followers about ways to access capital.

Also, ways to recover from the pandemic. There was a Covid-19 support group created.
https://channelsbrief.wpcomstaging.com/consulting-problem-solving-resources/covid-19-support-for-business-finance-lounge/

We also created evidence-based media cards to amplify stories that need to reach to the various thought leaders. https://channelsbrief.wpcomstaging.com/2019/03/17/evidence-based-media-cards/

Our struggles have been around accessing capital. Also, we’ve looked at driving consumer business to a growth path based on our learnings.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a creative consultant and problem-solver with experience of 9+ years in managing complex projects.

I specialize in digital marketing and financial consulting-offering various small and medium business growth tips to all our followers. I also specialize in making content, accessible to mobile marketing tools for various small and medium businesses.

https://channelsbrief.wpcomstaging.com/about-2/
It’s been a rewarding experience to have worked with various diverse teams-and offered growth.

I have been most proud of working with diverse groups. All of the groups that I’ve worked with have been diverse in terms of region, nationality, and beliefs. I have been proud to work with innovators and food scientists who’ve talked of various sustainable food farming tools. Also, all of the groups I’ve worked with have been team-oriented, leaders, and driving path-breaking innovation for large groups. Recently I’ve been most proud of working with the Liberal Party-Prime Minister’s team to drive open policies.

The qualities that set me apart from others include:
1. Reliability
2. Cross-Cultural Resilience
3. Teamwork
4. Ability to solve problems
5. Analytical Reasoning
6. Strategic and Visionary
7. Digital Marketing

What would you say has been one of the most important lessons you’ve learned?
The most important lesson I’ve learned along my journey is in the area of financial literacy. The ability to financially sustain amidst setbacks.

The ability to track financial goals-and showcase ways of boosting revenue based on cashflow management has been an important lesson. Our ability to thrive depends on how we manage our needs, our wants-and also our desires. I created a toolkit of cashflow management https://channelsbrief.wpcomstaging.com/2020/04/24/cashflow-101-startup-chats-march-18/

to enable all entrepreneurs to be mindful of their desires and ensure that we’re accountable for all our activities, expenses-and our desires. The idea of streamlining our financial goals is to attain financial freedom. Should we have tools that enable us to be accountable – we can live with abundance and give more to those who work hard?

Pricing:

• 399$
• 499$
• 599$

Contact Info:

• Website: https://channelsbrief.wordpress.com
• Twitter: www.twitter.com/kari1301

Image Credits
Club Canada-Argentina, Gate FUQUA, Shaken not Stirred – Hong Kong Business Forum, New York – News Curation, and Team-Marcy, AR