Community Highlights: Meet Samantha Balzano Wesdock of Hues of Violet

Today we’d like to introduce you to Samantha Balzano Wesdock.

Hi Samantha, please kick things off for us with an introduction to yourself and your story.
Fashion has always played a huge role in my life. I grew up on Long Island, only a short train ride from NYC & I have always felt that fashion was a guiding light in finding myself & expressing my personality. I have a background as a retail buyer & store manager for a boutique in Virginia & through my experience, I discovered a need for a brand that truly focused on helping others find & build confidence through fashion. I am passionate about building lasting relationships with my customers and wanted a brand that prioritized people over profit; thus, Hues of Violet was born.

We launched online in August of 2021 and began as a shop specializing in finding the right accessories to show your personal style. In January of 2022, we launched our first apparel collection, and through that success, we were able to open our first Brick & Mortar shop in May of 2022.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It definitely has not been a smooth road! Although our timeline has moved a lot faster than I originally imagined, there have been (and still are) many bumps along the road. I went into this with no business knowledge or experience, so the learning curve has been very steep.

There is a lot more that goes behind the scenes than even I realized, and learning how to do everything, like file business taxes, run payroll, pay bills, and start a retirement plan, can be very time-consuming. It is amazing what you are able to teach yourself along the way, but nothing can entirely prepare you for the challenges that come with opening your first business.

Alright, so let’s switch gears a bit and talk business. What should we know?
Hues of Violet is a clothing boutique that specializes in helping you bring out your personal best through fashion. Our goal is to help you feel confident discovering and showing your personal style.

Every product in our store is hand-picked with our customers & our global impact in mind. We believe in prioritizing people over profit – we want our customers to feel their best in what they are wearing and feel good about it too.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
The best way to help any small business like ours is to help spread the word! We want our shop (& our brand) to feel like more than a store for you – we are a place to hang out, an ear to listen to, and an honest opinion for you when you don’t have one.

There is nothing we value more than our relationships with our customers and we love every interaction, whether it be in-store or on social media.

Contact Info:

• Website: huesofviolet.com
• Instagram: https://www.instagram.com/huesofviolet/