Exploring Life & Business with John Pfaender of Lasting Media

Today we’d like to introduce you to John Pfaender.

Hi John, we’d love for you to start by introducing yourself.
Moved to Nashville in 2000 to pursue music. During my many, many years of touring the country, I taught myself how to design for t-shirts, and even purchased a screen printing shop to print the shirts as well. Fast forward to 2010, after I had years of practice honing my skills as a graphic designer and web developer, I was hired by a small marketing agency.

The agency only lasted a year or so, and seeing the writing on the wall, I searched for another job and landed the Web Manager position at Big Idea Entertainment, the company responsible for the famed VeggieTales franchise. I spent 2 years as their Web Manager and eventually the Director of Ecommerce. After a large corporate merger with Dreamworks Animation, I again realized that my position might be in jeopardy and I decided to quit the corporate world and dive head-first into the entrepreneur world.

In the summer of 2013, the first iteration of Lasting Media was founded. Over the years, many things have changed, but our consistent dedication to treating clients with respect, understanding, transparency, and speed of service has always remained unwavering.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not at all. Entrepreneurship never is. Anyone that tells you it’s a smooth ride, is either lying or isn’t doing it right.

In the past, I’ve failed at two different startups, faced some lean months where it didn’t look like we were gonna make it, dealt with difficult clients, ever-changing employee landscapes, and more.

Being a founder and business owner is hard, no doubt, but it’s how you handle those hardships and see your way through them that makes you a success.

We’ve been impressed with Lasting Media, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Lasting Media is the premier Nashville-based creative media agency specializing in social marketing, design, brand management, and media production. We formulate strategies that define the brands of our clients, pushing the boundaries of human experience in a digital-first world.

We create digital experiences that make an impact, tell the world who you are, and connect people. Since 2013 we’ve been driven by a passion for progress and accelerating growth for our clients. We specialize in a full suite of integrated marketing specialties such as website design & development, branding, digital advertising, social media management, professional video production, and turn-key podcast production.

We create and deliver for brands that want GREAT, not just good. We make it our mission to create content that informs, educates, and entertains but more importantly, drives results.

We’d love to hear about any fond memories you have from when you were growing up.
My childhood is full of great memories. My parents did a great job! My dad was in the military which meant that we moved all over the world. Good times, for sure.

However, one of my best memories has to be the John Wayne marathons that my dad and I would have. I am incredibly thankful to have been raised with “John Wayne” style morals and lessons.

Contact Info:

• Website: lastingmediagroup.com
• Instagram: https://instagram.com/lastingmediagroup
• Facebook: https://facebook.com/lastingmediagroup
• Linkedin: https://www.linkedin.com/company/lasting-media-group
• Twitter: https://twitter.com/lastingmediaco
• Youtube: https://www.youtube.com/lastingmedia