Inspiring Conversations with Karen Lorena Canon Cruz

Today we’d like to introduce you to Karen Lorena Canon Cruz.

Hi Karen, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started Brunetta almost two years ago with the motivation to expand the range of woven and artisanal accessories. Brunetta is a venture for women of all styles, catering to those who prefer sophistication and minimalism, as well as those who want to explore more color and volume in their accessories. I decided to collaborate with artisans in Colombia to offer unique and high-quality designs, confident that they would captivate both American and Latina women.

I love accessories, considering them essential to enhance feminine beauty, and that was the driving force. The journey here has been marked by effort, sacrifice, and constant struggle. Despite challenges, I’ve never considered giving up, as I see the appreciation everyone has for Brunetta. Additionally, my jewelry truck has significantly boosted Brunetta, representing the essence of my brand, charming and unique. The response has been incredible, exceeding my expectations.

Brunetta on the Wheels adds a unique touch and a different shopping experience.

Can you talk to us about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
It hasn’t been an easy path, but I firmly believe that entrepreneurship, despite challenges, is worthwhile. My major struggle has been the ongoing search for parking for my jewelry truck. Initially, many closed doors as I sought a suitable location.

Moreover, acquiring the jewelry truck presented obstacles in shipping, manufacturing, and customs, adding complexity and requiring additional financial efforts. Despite these challenges, perseverance has been key to overcoming them and moving forward with Brunetta.

Alright, so let’s switch gears a bit and talk business. What should we know?
Brunetta is a women’s accessories brand known for unique, high-quality designs, mostly handcrafted by skilled artisans in Colombia. Our range includes a variety of beautiful accessories with unique designs and affordable prices for all styles. What truly sets us apart is the unique shopping experience with Brunetta on the Wheels.

Our jewelry truck is a different and unconventional pop-up. I’m inspired by Amelia’s Flower Truck’s business model and find their approach admirable. I want our readers to know that at Brunetta, we offer not only accessories but also a unique and authentic shopping experience.

If you had to, what characteristic of yours would you give the most credit to?
Being an entrepreneur requires many qualities, but in my case, perseverance has been crucial. Staying on course, maintaining motivation, and rising after each setback are key aspects.

The ability to persist despite challenges has been a quality that has allowed me to advance and overcome obstacles. Additionally, adaptability and passion for what I do have significantly contributed to Brunetta’s success.

Pricing:

• From $23 to $56

Contact Info:

• Website: www.brunettaaccessories.com
• Instagram: @brunettaaccessories
• Facebook: @brunettaaccessories