Conversations with Annie Scherer

Today, we’d like to introduce you to Annie Scherer.

Hi Annie, so excited to have you with us today. What can you tell us about your story?
I started taking classical piano lessons when I was six, which I pursued until college. I dabbled in songwriting and composition around that age, too.

My parents’ music was also always playing in the house and on road trips. It was typically 60s-80s rock and never what was on the radio. Between piano and my parent’s music, my songwriting style was deeply influenced. When I was 12, I taught myself guitar and began gigging around town. I’m from the Albany, NY, area, where the music scene is relatively small and underground.

As a teenager, I continued writing, recording, and performing. I majored in the music industry in college and released my debut album called “Garden Bed,” which I wrote and produced. After graduating a semester early, I saved up and moved to Nashville to continue pursuing my artistic career. Nashville has been amazing, and I’m excited to be a part of the growing pop community.

We all face challenges, but would you describe it as a relatively smooth road?
Any creative can probably agree that there are good days and bad days. Every now and again, I wake up and feel anxious about the uncertainty of this career path.

Sometimes, I focus too hard on numbers or criticism – I think we all do. One thing I’ve been reminding myself recently is that failure is necessary to reach success. We all face pivots in our careers, and I truly believe things will work out the way they are meant to.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’ve started to describe my music as alternative, dark-pop, because it doesn’t quite fall into one genre. The reverb, dreaminess, and overall timbre make it pretty dark.

I love writing music with catchy melodies and slightly unusual chord progressions. I am not to let those elements contradict each other. My lyrical style is more metaphorical than storytelling, as well. I like music that allows listeners to paint their picture.

Is there anyone you’d like to thank or give credit to?
My parents deserve the most credit. They are my biggest supporters and have always encouraged me to chase my dreams. I am also so grateful to my piano teacher in the early days of my career and my vocal coach in college. Some of our lessons were like therapy sessions, which was really important to me.

I’m very thankful for my band, too. I feel incredibly lucky to have close friendships with my bandmates. My drummer Aidan and I have worked together since college, and he’s played every role for me, from multi-instrumentalist to co-producer to mixing/mastering engineer.

There are too many friends and family to name, but it means the absolute world to me to have their support.

Contact Info:

• Website: https://anniescherer.com
• Instagram: https://www.instagram.com/anniescherer/
• Facebook: https://www.facebook.com/anniescherermusic
• Twitter: https://twitter.com/anniescherer23
• Youtube: https://www.youtube.com/channel/UCrjZnwSKmISF_7XTvqxv_2g
• SoundCloud: https://soundcloud.com/user-817588004
• Other: https://open.spotify.com/artist/7iQsYNP0Y9WKt2qEKKykqk?si=wwYw5QcxSW6wksTJctKmdQ

Image Credits
Josh Kranich, Cole Plichta, Claire Cole, Derek Jones, and Chance Eller