Meet Matt Love of Cash Flow Architects

Today, we’d like to introduce you to Matt Love.

Hi Matt, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I have a bachelor’s and a master’s in architecture. I always thought I would own my own firm, but life happens, and we can choose to pivot or complain about circumstances. When I was 27, my close friend’s mom passed away at 61 years old, and he had never met his dad. He inherited her retirement account, and she never spent a day in retirement. As a single working parent, she saved her money in an account she never enjoyed for a time of her life she never saw… and when she died, the money went to her only beneficiary… fully taxable. 

He was required to take the money out of the retirement account and pay income tax, in addition to his ordinary income tax, before he could use it for anything. It didn’t seem right. The advisor had suggested he save the money for HIS retirement right after his mom passed away before her own retirement. This common theme of ‘saving’ money for an event we don’t even know that we’re going to get to, postponing the use and enjoyment, and postponing taxation in an account that was volatile to the whims of Wall Street did NOT seem like a good plan. 

At the time, I was funding a ‘retirement account.’ I learned quickly that the financial industry wants you to lock your money up in accounts you have limited access to and charge fees on money that eventually has to go to the IRS. I knew there was a better way… so I stopped architecture and dove into the financial world. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Workin’ in financial firms and agencies, just like many careers, you get pulled in many directions. Old advisors tell me that I’m leaving money on the table by not doing certain things. I was constantly struggling with the way advisors make decisions with clients. Traditional financial planners seemed to have more of a ‘sales’ role than an ‘advisor’ role. I struggled with my moral compass versus what ‘successful’ planners were telling me to do. 

A conversation that stuck with me was when an advisor (who prided himself on how much money he ‘managed for his clients in the stock market) was scolding me that clients need to have assets for retirement outside guaranteed whole life insurance. To which I agreed and countered with something like, ‘They don’t need to be managed by you!’. You see, it took years, but I finally can speak out against traditional planning because not everyone NEEDS to have money in the market exposed to uncontrollable loss and pay an advisor regardless of performance. 

You don’t need a 401k to retire; you need MONEY, and your money can be divided into many different types of assets. Business owners, real estate investors, capitalist investors can all have assets that aren’t managed by a third party, instead, they can have control of their assets, and whole life creates a great funding source for their deals AND provides a tax-free death benefit before they die. 

It took a long time to be confident enough to speak out against what I see as the false narrative that people need to have investments in the stock market or retirement accounts… people need to understand how money works and make an educated choice of what’s best for them. I like the idea of my clients never losing money with life insurance and creating accounts that are liquid. The IRS incentivizes, and if a client wants to lose money investing, they don’t need to pay an advisor to do so. My entire career is a slap in the face to traditional planning. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We specialize in family-oriented small business owners who love their families, want to avoid unnecessary taxation, and have access to capital in any economy. Our clients love having control of their business and lifestyle, and their money should back up their desire to create financial freedom. 

We help people understand how to create cash flow in their lives long before retirement years. Many of my clients love our concept of a 401Kottage rather than a traditional 401k, which includes putting money into a rental cottage instead of a retirement plan, where they get keys instead of statements, family memories instead of worry about the market, tax deductions instead of tax deferrals, tax step up in basis at death for legacy instead of taxable accounts that need to be depleted at inheritance, and creating cash flow today rather than waiting and hoping to make it to retirement years. 

Our clients are creative, and our job is to help them accomplish their goals long before they turn 60. We offer free education online through our online community platform. 

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you.
Luck is just a preparation meeting opportunity, and it only becomes luck when someone has the guts to take action. Luck discounts hard work and becomes a scapegoat for those who do not prepare. I also don’t believe in bad luck. I think good and bad things happen, and when bad things happen, it’s up to the person to take action. 

In my life, when bad things happen, it’s a stark reminder of what is important: friends, family, and health, and if anything, it becomes a great re-centering opportunity to get back to what matters. Some of the best moments of clarity come from what others consider “bad luck.” I just call it experience, and experience is what you get when you don’t get what you want. 

Pricing:

• Free online community – https://www.skool.com/cash-flow-architects-5491
• Book out next month on Amazon – 30$

Contact Info:

• Website: cashflowarchitects.com
• Instagram: @cashflowarchitects
• Youtube: https://www.youtube.com/channel/UCVgh399ix5JZZlAcerqAYqA