Conversations with Cris Ross-Francis

Today we’d like to introduce you to Cris Ross-Francis

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
How I got started as a brand manager is a journey that began when I met my first client in Los Angeles. From our initial encounter, we established a strong friendship. One day, during a conversation about her wanting to be an influencer. So, I pitched opportunity to assist her in enhancing her social media presence and securing brand deals that would elevate her visibility on social media.

This pivotal moment marked the beginning of my journey as a brand management. As our collaboration flourished, it provided me with invaluable exposure and experience, allowing me to expand my network and skill set significantly. Through this initial partnership, I was fortunate work with players in Women’s National Basketball Association (WNBA), the National Basketball Association (NBA), and various high-profile influencers.

Each project further my abilities, and I learned the importance of brand storytelling, audience engagement, and negotiation tactics securing partnerships that would benefit both my clients and the brands they represented. This journey has been nothing short of transformative, as it has allowed me to work with a multitude of clients and industries, each presenting unique challenges and opportunities that I embraced. Ultimately, my experience has equipped me to a resourceful brand management, and I continue to strive for excellence in every endeavor I undertake.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My road as a brand manager has been both smooth and with many struggles and that has shaped my professional experience in so many ways. Throughout my career, I have encountered a lot of challenges that tested my resilience and resourcefulness, The highs, such as successfully working with amazing people and securing so great deals. On the other hand, the lows having to start over and not knowing your next move.

Despite these fluctuations, I refused to allow either the trials or tribulations to dictate my journey. Instead, I have embraced each experience as a valuable lesson, understanding that growth often comes from adversity. This perspective has not only shaped my character but has also enhanced my ability to lead teams with empathy and vision. I firmly believe that every obstacle presents an opportunity for reflection and improvement, and this belief has been a reason my development as a brand manager. As I continue to navigate the evolving landscape of branding, I remain committed to fostering a culture of resilience, creativity, and strategic thinking, ensuring that I can thrive, regardless of the challenges I may face.

Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in branding, an area in which I have cultivated an expertise that not only the creation and development of brand identities but also the strategic securing of brand deals that drive growth and visibility for my clients. I also offer social media training designed to empower individuals and organizations to effectively leverage their platforms to enhance their brand presence. Reflecting on my journey, I take pride in the progress I have made over the years, navigating the challenges of the branding industry with resilience and determination.

But what truly sets me apart in this competitive field is my commitment to effective, build a foundation of trust, honesty, and authenticity. I also believe that establishing meaningful connections and fostering genuine relationships with clients and audiences is paramount. Not only that my hard work truly what set me apart from anyone else. Ultimately, my goal is to empower brands to tell their stories in a way that is both compelling and true to their core values, fostering loyalty and engagement that translates into long-term success.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The important lesson I learned due to the COVID-19 crisis is to always have a hustle and be creative, as the pandemic served as a reminder of the unpredictability of life and the necessity of adaptability in the face of unforeseen challenges. During this period, many individuals found themselves with sudden job losses, economic instability, and social isolation, which underscored the value of diversifying one’s skills and exploring alternative avenues for income generation.

Ultimately, the lessons learned during this pandemic taught me the appreciation for resilience and the importance of maintaining a spirit of ingenuity, which will undoubtedly serve me well in navigating future challenges and seizing opportunities that lie ahead.

Contact Info:

• Instagram: https://www.instagram.com/consultwithcris_/
• LinkedIn: https://www.linkedin.com/in/christian-ross-francis-8178801a8/