Daily Inspiration: Meet Samantha Boettger

Today we’d like to introduce you to Samantha Boettger

Hi Samantha, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey began in the classroom. As a teacher, I discovered my passion for education and service—meeting people where they are and helping them grow.

Then I was introduced to copywriting (writing words that sell) and was hooked. Turns out teaching translates well to persuasion. Both require breaking down complex ideas, making them sticky, and creating meaningful connections.

Pre-kids, my copywriting business thrived. I could take client calls at 9 PM and say yes to every networking opportunity. The flexibility, autonomy, and control of running my own business gave me the confidence to start a family.

Then my son arrived, and everything changed. I tried squeezing work between naps and random pockets of time. The business model I’d built? It was designed for someone with endless time. Not for a mom who hadn’t gotten consistent sleep in three months.

So I stopped fighting reality.

Instead of forcing myself into a broken business model, I rebuilt one that actually works for this season of motherhood. Because the truth is, traditional business structures weren’t created for women balancing little humans and big dreams.

Today, I partner with fellow mom entrepreneurs who are facing similar shifting priorities and identities. Together, we develop website content that attracts ideal clients and converts visitors even during the most demanding seasons of motherhood. Whether they’re deep in work mode, consoling a toddler at 3AM, or processing the emotional shifts of parenthood, their online presence keeps working.

What makes this work fulfilling isn’t just crafting effective copy—it’s supporting a community of women who refuse to apologize for either their ambition or stepping away from their computer early for soccer practice. We’re trailblazers; redefining success on our own terms, growing businesses and families at the same time.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, my journey hit major bumps when I became a mom. I planned for three months away after my son was born, which kept me financially stable during that transition.

Around four months postpartum, I took on client projects through referrals. While this kept me connected to copywriting without much effort, it felt passive. When I thought about actively marketing myself, something felt off.

I struggled to show up online. My business wasn’t designed for my new life, and neither was my messaging. I hesitated to share my website because I hadn’t touched it in years! This was eye-opening – if I, a marketing specialist, couldn’t figure out how to return to business as a new mom, how were other mother entrepreneurs managing?

Some days I wanted to quit entirely. Other days, I wanted to build something new but felt lost. I constantly felt behind and thought I should do more, while also feeling pulled toward my son.

Motherhood made me ruthless about how I spent time away from my family. This ruthlessness eventually helped me focus solely on website copy for mom founders—the work I love most and find most fulfilling.

Narrowing my focus was scary. Walking away from steady income that didn’t feel aligned was risky, but necessary, and I’m so glad I took that chance!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a website copywriter for female business owners who have outgrown their pre-mom website. I help these women create online messaging that matches who they are and what they need out of their business now.

What I do is write website the words on each webpage that attract premium leads while my clients focus on their work and families. Many of the mom founders I work with have sharpened their services since becoming mothers, but their websites still show their old business approaches.

Being a mom has directly shaped my copywriting process. Motherhood taught me to be selective about where I spend my energy—a perspective that benefits my clients tremendously. I understand that mom founders don’t have time to waste on ineffective marketing or messaging that doesn’t represent their true value. This insight allows me to create copy that works harder for clients who have limited time to spend on their marketing efforts.

What I’m most proud of is helping women see that becoming a mom doesn’t diminish their professional value—it actually strengthens it. So many of us hear that motherhood and ambition can’t coexist, but I’ve seen the opposite. Motherhood makes your process tighter, your priorities clearer, and your work more focused and passion-driven.

What sets me apart is creating website copy that not only captures this growth but celebrates it. I’m focusing on showing other mom entrepreneurs what’s possible when your business accurately reflects who you are now. When your website properly communicates your value, you attract clients who respect both your expertise and your boundaries.

What do you like best about our city? What do you like least?
What I love most about Nashville is how it gives you a bit of everything. You get a big city feel, suburban comfort, and easy access to nature all at once. The food is amazing, and within a few miles you can go from downtown to parks, farms, and hiking trails.

As a New York native who’s lived here for 12 years now, Nashville truly feels like home to me. I enjoyed it in my twenties, and now I’m rediscovering it through mom eyes—seeing parks, family-friendly spots, and community events in a whole new light.

As for what I like least? The traffic, hands down. I think everyone who lives here would agree. As our city grows, getting around has become more of a headache than it used to be. But as an entrepreneur, I appreciate not having to commute further than my home office and being able to schedule outings outside of rush hour.

Contact Info:

• Website: https://www.sambeewrites.com
• Instagram: https://www.instagram.com/sambeewrites/
• LinkedIn: https://www.linkedin.com/in/samantha-boettger-944a1a1b/