Daily Inspiration: Meet Audrey Lothenbach

Today we’d like to introduce you to Audrey Lothenbach.

Hi Audrey, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Originally from Minnesota, I made the move to California for college, where I quickly found myself immersed in the fast-paced world of fashion and celebrity styling. That experience sparked a deeper passion for creativity and self-expression, which I continued to explore both personally and professionally. After meeting my fiancé and moving to Nashville, I continued to grow in the fashion and social media space—building my own personal brand online while also taking on the role of Lead Social Media Manager at Nova Social Co. Through it all, I’ve found so much joy in combining my love for style, storytelling, and strategy to help brands and individuals shine online.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t always been a smooth road—life has brought its fair share of challenges. Losing a parent two years ago was a heartbreak that shifted everything, and the shutdown of the fashion and events industry during COVID created an unexpected pause in the work I love. But through it all, I’ve learned that resilience isn’t about avoiding the hard moments—it’s about finding new ways to stay connected to your passion. Whether it was reimagining creative projects, shifting focus to digital platforms, or simply showing up each day with purpose, I’ve held tightly to what inspires me and found strength in continuing to create, even when the path looked different than I expected.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I discovered my love for sharing content when I realized how often people were asking me where my outfits were from. It felt natural to turn those everyday questions into something more—an opportunity to inspire others through style. Creating content quickly became one of my favorite creative outlets, combining my passion for fashion with the fun of storytelling and visual expression. Whether it’s styling a new look or sharing behind-the-scenes moments, I genuinely enjoy connecting with others and using my platform as a space to be both creative and authentic.

Can you share something surprising about yourself?
During my time in Los Angeles, I had the incredible opportunity to work in celebrity styling, where I was able to style and collaborate with A-list celebrities on major events, red carpets, and editorial shoots. It was an exciting and fast-paced environment that pushed me creatively and allowed me to learn from some of the best in the industry. Being part of that world not only deepened my love for fashion but also gave me a unique perspective on how style can be both powerful and personal. It was an unforgettable chapter that continues to influence the way I approach fashion and content creation today.

Contact Info:

• Instagram: https://www.instagram.com/wearitalready?igsh=MWtheHp4eDRzcTA0cg%3D%3D&utm_source=qr
• Other: https://www.tiktok.com/@alothenbach?_t=ZT-8vQ7GBUCzEs&_r=1