Cory Tamura shared their story and experiences with us recently and you can find our conversation below.
Cory, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: When was the last time you felt true joy?
The last time I felt true joy was seeing a model beautifully encapsulate the pieces I had just made and the photographer unfolding/revealing my entire vision for those particular fabrics & pieces effortlessly.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Cory Tamura and my dress label is called Braetanette. My dresses are handmade from rare vintage fabric, vintage laces and trims. The fabric and the mood that it instills in me is the foundation of what style of dress I choose to go with… It’s such a fun process and that type of creative decision making is unparalleled in my book! I also love the idea that you won’t be wearing what anyone else has on.
Okay, so here’s a deep one: Who taught you the most about work?
My grandmother taught me the ins and outs of sewing. She was an incredibly stylish woman and would make our clothes growing up. She was meticulous, fastidious and thorough in her sewing but that was coupled with a light & carefree southern air.. This all translated to perfection and grace in the garments she created. When I was timid with the sewing presser foot she’d yell “ Step on it!!!!” When I’m working on a dress, in the end, her final approval is what I’m ultimately striving for.
What did suffering teach you that success never could?
I think only through suffering you find out what you’re truly made of, stripped bare. At least in my own life. And what brings you happiness.
Everything that has true meaning in my life has become crystal clear after loss, pain and suffering. In relation to creative work, suffering has allowed me to see that the physical act of making something with my own hands is the prize. And seeing a dress bring happiness to the woman who puts it on, knowing that she feels beautiful in it. Nothing like it for me!
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
I’d have to say that I believe following fads is a fruitless endeavor in the industry. It creates an empty thirst inside women who haven’t necessarily cultivated their own tastes. And yet it’s something that is so hard to get away from! Women want to feel chic yet comfortable. Making clothes that women feel wonderful in is my end game, above all else.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What are you doing today that won’t pay off for 7–10 years?
Keeping every last swatch of my most prized vintage fabrics & trims to have them all reproduced in Lombardy, Italy!
Contact Info:
- Website: https://Www.braetanette.com
- Instagram: @braetanette
Image Credits
@steverapportphotography
@riddhip_
@nastyona_bv
@camillaengelhansen
