Today we’d like to introduce you to Heather Holmes.
Hi Heather, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Heather Holmes is the Founder and CEO of Publicity For Good, a public relations agency specializing in purpose-driven consumer brands.
With over a decade of experience in PR, media, and communications, she has led campaigns for more than 200 brands across the food, wellness, lifestyle, and CPG space. Heather is known for combining data-driven strategy with meaningful storytelling, helping clients achieve consistent media coverage and category leadership. Her agency focuses on generating organic attention through competitor analysis, narrative clarity, and a mission-first mindset—elevating brands that are not only built to grow, but built to matter.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a completely smooth road. In the early days, one of the biggest challenges was figuring out how to build everything from scratch with limited resources and little guidance. I had to learn quickly about funding, operations, and how to create visibility in a very competitive space.
Another struggle was learning how to adapt. What I thought people wanted wasn’t always what they were looking for, so I had to listen closely, adjust, and sometimes start over. Those moments were tough but also made the business stronger.
On a personal level, balancing the demands of entrepreneurship with taking care of myself was difficult. There were times I worked around the clock and felt the weight of doubt and setbacks. But those challenges pushed me to grow, build resilience, and find creative solutions that ultimately shaped who I am and how I lead today.
Thanks – so what else should our readers know about PFG (Publicity For Good)?
About Publicity For Good
Publicity For Good (PFG) is a purpose-driven communications and PR agency founded by Heather DeSantis Holmes. We specialize in helping mission-led brands, social impact entrepreneurs, and consumer products companies amplify their stories, grow visibility, and build authentic audience connection.
What We Do / What We Specialize In
Public Relations & Media Placements: Securing earned media (print, digital, TV, radio, podcasts) to get brands in front of the right audiences.
Social Media Strategy & Management: Helping brands not just be seen, but build community, engagement, and influence.
Influencer Management & Awards Management: Building partnerships with influencers, managing award submissions, and shaping recognition to boost credibility.
Purpose-Driven Storytelling: Emphasizing brands that are doing good — social impact, purpose, values — and crafting narratives that connect both emotionally and strategically.
What Sets PFG Apart
Purpose-First — We only work with brands that have a strong mission or social impact baked into what they do.
Guaranteed Visibility / Measurable Results — We emphasize real outcomes: media placements, audience reach, brand recognition, and ROI.
Relatable & Disruptive Strategy — We combine traditional PR with creative, authentic storytelling that cuts through the noise.
Scale & Experience — From small startups to growing CPG brands, Heather and her team have helped hundreds of clients.
Brand Pride / What We’re Most Proud Of
Building community: helping brands not only get media mentions but develop loyal audiences who believe in them.
The impact: seeing mission-driven brands grow, expand their influence, and do more good because their story is reaching more people.
The team & culture: as a woman founder and leader, balancing purpose, business growth, and authenticity is something I’m proud of. Creating a strong, values-led workplace has been very important.
What I’d Like Readers to Know
If there’s one thing I want your audience to take away, it’s that visibility can be a transformative tool — especially when it’s aligned with purpose and values. Many people think PR or media exposure is just for big brands or those who already have everything in place, but that’s not true.
Publicity For Good believes every brand with heart and impact deserves to be heard. Whether you’re just starting or scaling, the right story told well can open doors: to customers, media, partnerships, and more. Our offerings – from press to social media to influencer and award strategies – are built to help brands become more visible and more meaningful.
What do you like best about our city? What do you like least?
Heather’s Likes:
Heather loves strong coffee, early mornings with her kiddos, and exploring her new city, Nashville. She’s energized by big ideas, meaningful conversations, and helping brands find their authentic voice. Whether she’s mapping out a PR strategy or planning her next family adventure, she thrives on creativity, purpose, and connection.
Heather’s Dislikes:
She’s not a fan of having an empty schedule, inauthentic storytelling, or brands that talk louder than they listen. She also dislikes wasted potential (in business or people) and believes that every day should have a little progress and a lot of heart.
Contact Info:
- Website: https://publicityforgood.com/
- Instagram: https://www.instagram.com/heatherdesantis/
