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Check Out Ives Salbert’s Story

Today we’d like to introduce you to Ives Salbert.

Hi Ives, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Before I started my filmmaking journey, I was a portrait painter. When I found the video world, I loved how collaborative it was so I started building a career in it. I think having a background in fine art has given me a unique perspective on my filmmaking work that I enjoy. These days, I’m mostly making music videos for independent pop artists and I bring a lot of my painting knowledge to how I compose and color my shots.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I think most creative careers have pretty bumpy paths because there’s no step by step model for how to make a creative career. We all tend to create our own paths when it comes to creative work and I think that process can be unique from person to person. One struggle for me was finding a way to do the type of video work that interested me the most. In the beginning I did a wide variety of video work from weddings to non-profit videos to corporate interview style videos. When I decided to pursue mostly music video work, it took a long time to actually get there and start consistently making music videos.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m most known for making music videos with some kind of retro element in them. Whether it’s old school ways of moving the camera, using vintage lenses, or using throw back aesthetics in the art, wardrobe, or location. I think there’s so many creatives that make incredible work with a retro flair. I think we all naturally set ourselves apart in different ways because there’s so much retro inspiration to pull from that all creatives do it in their own unique way.

So maybe we end on discussing what matters most to you and why?
In life? Family and friends hands down. In my work? I think having a ‘north star’ is super important. Mine is reminding myself why I got into creative work in the first place. If that motivation that was there from the beginning starts to disappear, I readjust and make sure I continue forward with my original purpose for being creative: to make beautiful art with a human message.

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