Today we’d like to introduce you to Ashlye Fleming.
Hi Ashlye, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I learned about BODYROK while living in San Francisco in 2012. They had just opened and I was hooked right away. I soon moved up to Sonoma County and after having a baby was feeling unfulfilled at my corporate marketing job and really missing the workout. I emailed the owners to see if they were thinking of putting one north of SF, and he said “I just got a franchise license- why don’t you open one!” That was the start of my long relationship with BODYROK. In 2017 opened the 2nd BODYROK Franchise in California sold that, and in 2021 moved to Nashville to open more here! In 2022 we opened Gulch, Brentwood, and Green Hills, and have since also opened Sylvan Supply and East Nashville. It’s been so much fun so far and I can’t wait to see where the future takes us.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Growing so quickly was definitely a struggle- 3 studios in one year after only having owned and operated a single studio was a HUGE adjustment for me, and there was a huge learning curve in realizing that I could no longer teach most of the classes, do all the backend work, and know every single client the way I had in California. I immediately had to try to hire managers to try to help manage the day to day operations of the studio and I floundered tremendously trying to build an infrastructure that worked and felt right. We now have an amazing leadership team and system in place, and I know we had to go through the struggles to get to the other side, but it was very hard!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
BODYROK Nashville is a boutique fitness studio with 5 locations in the Nashville area. We specialize in small (up to 16) reformer Pilates- inspired 40 minute classes that are both high intensity and low impact. With so many fitness studios and Pilates studios to choose from it can be hard to find your home, but we feel that what makes us really special is our heart and our culture. We work really hard to create an environment where our clients feel supported through their fitness journey and feel welcomed at every class. We know how hard it is to try something new, learn a new skill, or even make new friends and we want to be there for all of it! I am really proud of our entire team for building this company together- they are group of extremely passionate, hardworking girls that really believe in what we are building. They show up every day, at the crack of dawn to give our community an amazing experience and they are the reason we have won “Best Pilates Studio” in Nashville the last 3 years.
What matters most to you?
What matters most to me is creating a space for our staff and our clients where they can grow and develop their strength, minds, careers, friendships, and dreams!
Pricing:
- $20 intro drop in class
- $149 intro unlimited month (all nash studios)
- $99 intro 5 pack (exp 30 days)
- 1/5/10/20 packages
- 4x/8x/12x/unlimited monthly memberships
Contact Info:
- Website: https://www.bodyrok.com
- Instagram: @bodyroknashville
