Today we’d like to introduce you to Kieran Bailey.
Hi Kieran , so excited to have you with us today. What can you tell us about your story?
I like to say I built my career out of being a professional fangirl. I started running fan accounts, writing about pop culture, and basically living online before social media was even considered a career path. Somewhere along the way, I realized I wasn’t just obsessed with the artists and shows I loved; I was fascinated by why people loved them. That curiosity turned into a full-blown passion for fandom psychology, community building, and eventually, marketing.
Now I work in entertainment marketing, helping brands, festivals, and creators connect with their audiences in ways that feel genuine, not transactional. Everything I do comes back to that fan mindset, the idea that great marketing isn’t about shouting the loudest, it’s about creating something people want to be part of.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not a smooth road, but I don’t think it’s supposed to be. Working in entertainment means constantly adapting, and the digital side moves even faster. There were years when I was overworked, underpaid, and just trying to prove that what I did mattered. I’ve had burnout, creative blocks, and moments where I genuinely questioned if I could keep going, especially while managing major health challenges and an industry that shut down during the pandemic.
What’s saved me every time is remembering why I started. I got into this career because I love connecting people through shared experiences. Once I learned to balance passion with strategy and keep everything in perspective, things started to click. It’s still chaotic sometimes, but I’ve learned to see that as part of the fun.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I work in entertainment marketing, which basically means I get to help artists, events, and brands connect with their audiences in ways that actually feel human. My background is in digital strategy, so I focus on everything from social media and influencer campaigns to email marketing and content strategy.
I’m known for being data-driven but still fan-focused. I look at what audiences are already excited about and build strategies that meet them there, rather than trying to force something artificial. I think that’s what sets me apart: I don’t treat marketing as selling; I treat it as storytelling and community building.
What I’m most proud of is the impact my campaigns have had on live events and festivals. Seeing fans show up, engage, and share their experiences because of something I helped create never gets old. It reminds me that the “fangirl” version of me and the “marketer” version aren’t that different after all.
What was your favorite childhood memory?
Probably playing “Spice Girls” with my friends. We’d either use the dolls (which still live on a shelf in my office) or assign ourselves roles and put on full performances in someone’s backyard. I was always Sporty, and I remember vividly getting the perfect dupe of her iconic striped joggers for my birthday. It wasn’t just about pretending to be pop stars; it was about the friendship, the drama, the creativity. Looking back, that’s probably where my love for fandom and performance started.
Contact Info:
- Website: https://kiwibailey.com
- Instagram: https://www.instagram.com/fabkiwi06/
- LinkedIn: https://www.linkedin.com/in/kierantrask/
- Other: https://www.tiktok.com/@fabkiwi06
