Today we’d like to introduce you to Camen Yataco.
Hi Camen, thanks for joining us today. We’d love for you to start by introducing yourself.
My Name is Carmen Yataco Grayson, Publicist of San Francisco. I am a storyteller, Brand Amplifier. “I don’t just tell storiesI make sure the right people are listening.” I am based in LA and the Bay Area and work for Elegant Pr alongside Barbara Sanchez, CEO of Elegant PR. I have a sharp instinct for storytelling and a reputation for building media buzz that lasts. With experience across entertainment, talent, events, and brand publicity,
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a publicist, I face a variety of obstacles and challenges that come with the fast-paced nature of the industry. I’m constantly under pressure to secure meaningful media coverage, meet tight deadlines, and manage high client expectations, all while navigating news cycles that can change in an instant. I often have to pivot quickly, especially when a client is dealing with negative attention, which requires me to stay calm, strategic, and solution-oriented. The workload can be intense, with long hours, events, and moments where I need to be available around the clock. I also work hard to build and maintain strong relationships with journalists, influencers, and media outlets—something that’s essential but highly competitive. On top of that, staying updated with digital trends and handling the emotional labor of supporting clients through stressful situations adds another layer of complexity. Despite these challenges, I remain committed, resourceful, and resilient in this demanding role.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am Barbara Sanchez’s business partner at Elegant PR, a boutique public relations agency where I focus on elevating brands, talent, and creators through strategic media exposure, authentic storytelling, and strong visibility. I specialize in crafting personalized PR strategies, developing brand narratives, managing crisis communication, and building genuine relationships with the media. My passion is helping clients shape their story, strengthen their brand identity, and connect with the audiences who matter most.
I’m known for staying calm and focused under pressure, especially when navigating challenging moments or managing sensitive situations. I pride myself on my communication skills, my integrity, and my consistent ability to secure meaningful coverage for the clients I represent. What I’m most proud of is the growth I’ve helped clients achieve—from emerging voices finding their platform to established brands expanding their reach—and the trust they place in me to guide their public image.
What sets me apart is my authenticity and my ability to truly understand each client’s vision. I bring heart, empathy, and strategy into every project, making my clients feel seen, supported, and empowered while helping them shine in their industries.
Is there anything else you’d like to share with our readers?
You should never doubt yourself when it comes to becoming a publicist. If this is your passion, then trust that you have everything it takes to shine in this field. Publicists are storytellers, connectors, and strategists—and those skills grow with dedication, not perfection from day one. Every expert started exactly where you are now: with a dream, a spark, and the courage to try.
Believe in your voice, your creativity, and your ability to make an impact. The world needs fresh perspectives, and your unique talents can open doors you never imagined. Stay focused, stay confident, and always follow your dreams—they’re leading you exactly where you’re meant to be.
Contact Info:
- Instagram: carmengraysonpr
