Today we’d like to introduce you to James Danella.
Hi James, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My Career began in NYC as a production assistant a long time ago. I fell in love with the industry immediately. Within 5 years i became a producer. A couple of years later I became an executive producer & commercial director as well. i crossed over to the agency side (recruited) to oversee the first web division McCann Erickson called “Zentropy Partners”. I spent a brief time with McCann & was recruited again to WeMedia where i produced the Paralympics in Sydney Australia. My office was 3 blocks from the world trade center. When 9/11 occurred, it ended my career in NYC & i then founded my firm, Media Vision Advertising, where i still am now 22 years later.
Through the years i worked on so many national campaigns including Meineke mufflers, Olive Garden, Red Lobster, Pizza Hut, Pillsbury, Panasonic, InStyle Magazine, United Airlines, Kozmo.Com etc…
The experience attained through the years both in the production world as well as the agency side of the industry provided the diverse background I now have & brought to my firm, Media Vision Advertising.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
9/11 changed my career path & caused me to found Media Vision Advertising.
After opening the company we hit the ground running & did great for a few years and were on track to expand into North Carolina in late 2007… and then the great recession hit & instead of expanding, we had to shrink as it hit us very hard (over a 40% hit).
Started doing well again and decided to expand into Nashville 7 years ago. Right after moving here we were hit with an f4 tornado that slowed us down for a few months… and then covid began so we are cloistered to work from home for almost 2 years.
Our industry is greatly affected by world events, economy & even weather catastrophes
We are survived them all & have become very resilient through the years.
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Appreciate you sharing that. What should we know about media vision advertising?
22 years young company.
We are a marketing firm focused on better positioning brands we serve, improving upon their growth path & increasing their bottom line. We have case studies that have shown double, triple & even much higher growth in short periods of time (less than 2 year windows). Our secret sauce how we do it is individualized strategies to each specific company. It is developed based on their specific vision, growth goals & target markets desired. Instead of large quantities of misspent lead generation, we hand target prospects that fit them so well that it increases their close rates & improves their bottom line.
We are known for working with companies with multiple locations that are intentionally seeking to grow their brand equity in the market(s) they serve and then assisting their growth path even more than they imagined was possible. The biggest challenge we run into are when companies are not ready for that type of growth and are still operating as a mom/pop company & making decisions as such. We have had to refer them to business coaches & fractional CFO’s to assist with their growth planning, internally.
My favorite success story was taking a small personal injury firm, Sobo & Sobo from under 15 mill to over 35mill in less than a 2 year window. They continue to utilize our strategies developed for them, today, and are now in multiple states & continuing to grow exponentially.
We continue to be the company behind the scenes that assist the brands we serve with enormous growth, PR solutions to major potential issues, unique content creation and all whil;e being more cost effective than our competition.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I do not believe you can be an entrepreneur without some risk involved.
Each time we planned to expand, there was risk involved. Sometimes taking on a specific client can be a risk… and Every employee added can bring risk as well.
I view risk, generally, by asking a question… does it move me or the company closer to our goal(s)?
if yes, then it’s a calculated risk & is perceived as the more aggressive portion of the planing for that period.
I will always consider calculated risks… yet rarely pull the trigger on risk that does not seem to fit into our planning.
Contact Info:
- Website: https://www.mediavisionadvertising.com
- Instagram: https://www.instagram.com/mediavisionadvertising/
- Facebook: https://www.facebook.com/MediaVisionAdvertising
- LinkedIn: https://www.linkedin.com/company/media-vision-advertising/?viewAsMember=true
- Youtube: https://www.youtube.com/results?search_query=media+vision+advertising
