Today we’d like to introduce you to Morgan Hearn.
Hi Morgan , so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey into floral design has been a full-circle story rooted in family, creativity, and a season of unexpected transition.
I grew up in the greenhouse business my parents owned, and some of my earliest floral memories are of watering mums with my great-grandmother on warm summer mornings. Flowers were always a part of my world, but I didn’t initially see them as a career path. Instead, I followed a different calling and spent four years teaching in the classrom.
After my first daughter was born, life shifted. I found myself in a new season. I was at home more, craving a creative outlet, and looking for something that felt like me again. What started as a small spark—designing arrangements and taking on a few events—quickly reignited that love for flowers that had been there all along!
As I began saying “yes” to more opportunities, Petal & Grain Co. grew organically. What started as something small and personal turned into a full-service floral studio serving Nashville and beyond. Each step of the journey has been built on relationships, word of mouth, and a commitment to creating designs that feel meaningful and intentional.
Today, I design florals for weddings, elopements, and gatherings of all kinds, blending garden-inspired beauty with a romantic, timeless style. More than anything, my work is about storytelling—creating pieces that reflect not just a moment, but the people and emotions behind it.
Looking back, it feels like I’ve returned to where I started, but with a deeper sense of purpose. What began in a greenhouse as a little girl has grown into a business that allows me to create, serve, and honor the legacy of the women who shaped me, all while building a life with my family on the same land where it all began.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. I don’t think the most meaningful journeys ever are. There have been moments of doubt, both from within myself and from others, especially in the early days when I was still finding my niche. Being largely self-taught meant I had to learn to trust my instincts, refine my craft through experience, and grow through trial and error.
Running a small business, especially with a small team, also comes with its challenges. There have been long days, late nights, and seasons that required more of me than I thought I had to give. But those moments have stretched me in the best ways. They’ve taught me resilience, discipline, and how to truly believe in the work I’m creating.
More than anything, I’ve had to learn to trust the gift God has given me: the ability to create, to see beauty, and to bring it to life for others. That hasn’t always come easily, but it’s been one of the most important parts of my growth.
I’ve come to see that growing pains are good pains. Every challenge, every lesson, and every person who has spoken into my life has played a role in shaping both me and my business. I wouldn’t be where I am today without the journey, and I’m grateful for all of it—the hard parts included.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m the owner and lead designer of Petal & Grain Co., where I create elevated floral designs for weddings, events, and intimate gatherings. I specialize in garden-inspired florals that feel romantic, textural, and timeless—designs that look as though they were gathered naturally, yet are thoughtfully curated down to every last detail.
I’m known for lush, layered arrangements with a feel that brings an effortless kind of beauty to each piece. I especially love working with garden roses, delicate textures, and seasonal elements that reflect the natural rhythm of the landscape around us. Whether it’s a show stopping bridal bouquet, a full ceremony installation, or an intimate tablescape, my goal is always to create something that feels personal and meaningful.
What I’m most proud of is the experience I create for my clients. I don’t see florals as just another vendor piece of a wedding. I see them as a way to tell a story. I take the time to understand each client’s vision, their style, and what matters most to them, and then translate that into something tangible and beautiful.
What sets me apart is the heart behind my work. My designs are deeply rooted in my upbringing, my faith, and a genuine love for creating. I’m not just focused on what looks beautiful, but on what feels intentional. Every arrangement is created with care, purpose, and a desire to leave a lasting impression…not just visually, but emotionally as well.
Can you talk to us about how you think about risk?
I would definitely consider myself a risk-taker—but not in a reckless way. I believe in trusting yourself, knowing your limits, and still being willing to step outside of what feels comfortable in order to chase what you feel called to do.
One mindset I come back to often is asking, “What’s the worst that can happen?” If I can accept that outcome, then it gives me the freedom to take the leap and see what’s possible. I think so much of growth, both personally and in business, comes from being willing to step into the unknown and trust that you’ll figure it out along the way.
There have been seasons where I’ve had to take real leaps of faith, especially when it meant walking away from what felt stable or predictable to fully invest in myself and my business. Those moments weren’t easy, but they were necessary. Each one stretched me, strengthened my confidence, and reminded me that there’s purpose in every season—even the uncertain ones.
At the core of it, I believe we’re all created with purpose, and part of honoring that is being willing to take chances to pursue it. We only get one life, and I don’t want to look back wishing I had tried. So I choose to take the chance, take the leap, and trust that if I’m willing to show up and do the work, something meaningful will come from it, and I encourage everyone to do that!
Contact Info:
- Website: https://petalandgrainco.com
- Instagram: https://www.instagram.com/petalandgrainco/
- Facebook: https://www.facebook.com/petalandgrainco
