Today we’d like to introduce you to Abbie B.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was diagnosed with coeliac disease almost 10 years ago, when I was just 16 years old. Coeliac disease is an autoimmune condition where eating gluten triggers the immune system to attack the lining of the gut, causing damage and preventing nutrients from being properly absorbed.
At the time, I had never even heard of coeliac disease. After my diagnosis, I was given very little support or guidance, so I had to learn everything on my own as I navigated this completely new lifestyle.
Fast forward to my final year at university, studying Graphic Design – we were given the opportunity to choose any topic for our final major project. Naturally, I chose to focus on coeliac disease awareness – something I had become incredibly passionate about through my own experiences. It also gave me the chance to research the condition in much greater depth, including the impact it can have on mental health. During this time, my flatmate came up with the name “CoeliHacks” which is a play on the phrase “life hacks”, and it instantly stuck.
Four years later, I decided to bring that university project to life. Looking back at how lost and unsupported I felt after my diagnosis, I knew I didn’t want anyone else to go through the same experience alone. That’s why I created my Instagram, @coelihacks which is a space designed to support people living with coeliac disease, those who know someone with it, and anyone wanting to learn more. Through sharing tips, experiences, and awareness, my goal is to make living gluten free feel less overwhelming and far more understood.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I only started this account in January 2026, so it’s still very new. But so far, it’s been such a positive experience. I’ve received so many lovely messages from people who have been newly diagnosed, asking questions, sharing their experiences, and giving such kind feedback. Knowing that my content is helping even one person makes it all worthwhile.
One challenge I’ve found so far is trying to reach more people and continue spreading awareness on a wider scale. But I know these things take time, and I’m excited to keep growing the CoeliHacks community and supporting as many people as possible along the way.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
As I mentioned previously, CoeliHacks was created to help people better understand coeliac disease through awareness, education, and relatable content. I currently split my content into three main areas: facts and educational posts, tips and tricks for navigating gluten-free life, and more personal content, including my favourite gluten-free products, meals, and food spots.
More recently, I launched a new series called ‘GutFeelings’ which a space where people living with coeliac disease can openly share their experiences through a short questionnaire. Each story is divided into four sections:
1. The Diagnosis – their journey to getting diagnosed and what that moment was like
2. Daily Life – how they navigate living gluten-free day to day
3. Growth & Wins – the lessons, resilience, and victories they’ve gained along the way
4. Quick-Fire – a few fun and light-hearted questions to finish
My goal with GutFeelings is to create a safe and supportive space where experiences can be shared openly, helping others feel seen, understood, and less alone.
One thing that I believe sets CoeliHacks apart is the sense of community I want to create. I never want this platform to feel competitive. Instead, I actively encourage people to discover and support other gluten-free creators too. The more voices sharing experiences, advice, and awareness around coeliac disease, the better. I truly believe that by supporting one another, we can help educate and reach far more people together than we ever could individually.
I’m also incredibly proud to have been recognised and supported by some amazing coeliac creators and gluten-free brands already, and I’m excited to continue growing CoeliHacks and the community around it even further.
What quality or characteristic do you feel is most important to your success?
I think the most important quality behind my success is authenticity. Everything I share through CoeliHacks comes from genuine personal experience, and I think people connect with that honesty. I know how isolating and overwhelming a coeliac diagnosis can feel, especially when there’s little support available, so I always try to create content that is helpful, relatable, and supportive.
Another quality that’s really important to me is community. I never wanted CoeliHacks to feel competitive. My goal has always been to create a space where people feel understood and encouraged, while also supporting other creators and voices within the gluten-free community. Being able to connect with people on that level is something I’m incredibly proud of.
Contact Info:
- Instagram: https://www.instagram.com/coelihacks/
