Today we’d like to introduce you to Latonja Welch Smith.
Hi Latonja, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Be Jeweled Boutique was created during my empty nest season when I decided to turn my love for fashion into a business. I started with my own savings, purchasing inventory little by little and focusing on offering quality, affordable accessories and apparel for women.
During the pandemic, I pivoted by using social media to connect with customers and model the products myself, which helped grow online sales. Today, Be Jeweled Boutique continues to serve customers through online sales, community events, and pop-up shops while helping women look and feel confident without breaking the bank.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it has not been a smooth road. Over the past 14 years, one of the biggest challenges has been adapting to changes in technology and social media. As customer shopping habits evolved, I had to learn new ways to market my business, engage with customers online, and grow my brand digitally. Like many small businesses, I have faced challenges with changing trends, competition, and economic shifts, but staying flexible and committed has allowed Be Jeweled Boutique to continue growing and serving its customers.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am the owner and fashion curator of Be Jeweled Boutique, specializing in affordable women’s accessories and apparel. I am known for helping women look and feel confident through stylish, quality fashion. I am most proud of growing my business for over 14 years and building lasting relationships through community events and personalized customer service.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I believe success is less about luck and more about being prayerful, consistent, and willing to keep going through challenges. In business, there are good days and bad days, and sales can fluctuate. Staying focused, adapting when needed, and continuing to show up for my customers has played a major role in helping Be Jeweled Boutique grow and succeed over the years.
Contact Info:
- Website: https://www.bejeweledboutique615.com
- Instagram: https://www.instagram.com/615bejeweledboutique
- Facebook: https://www.facebook.com/615bejeweledboutique
- Other: https://www.tiktok.com/@615bejeweledboutique
