Today we’d like to introduce you to Rachel & Jackie Olson & Jecmen.
Hi Rachel & Jackie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
We are busy parents just like most of our customers – we are Moms and also sisters and started Better Snax because we wanted to make it easier to purchase snacks our kids would actually eat — without artificial dyes, unnecessary junk, or labels that require a science degree — and we were tired of hunting them down one by one so we set out to create a solution!
Snacking is a big part of most families everyday life whether it’s needing a snack at home between meals, on the go around town, in the car, during the school day or in between activities and sports. Finding truly good for you snacks usually means bouncing between multiple stores, paying membership fees for access, reading tiny ingredient lists, compromising more than you want to, or just grabbing whatever because you’re out of time. It’s exhausting and we felt like there could be an easier solution to sourcing better for you options.
When we started to research and vet snacks, here’s the part that surprised us most:
Even places that market themselves as carrying “better” or “healthy” snacks don’t always live up to the hype. We looked there too. And while some options were fine, many still fell short — loose standards, sneaky ingredients, or products we wouldn’t consistently choose for our own kids.
We set out to create a marketplace where parents know that any of the snacks they are choosing have passed strict standards. Better Snax is different because we’re picky on purpose. Every snack we carry is carefully researched and vetted against our Snax Standards — not just “better than average,” but snacks we actually feel good about stocking in our own pantries. If it doesn’t meet the bar, it doesn’t make the cut. We also wanted to offer our options in quantities that meet the needs of families which means not just one single serve snack per order but bundles of 10-12 snacks that will last a little longer at home or can meet the needs of a classroom snack or a sports team snack duty. We wanted parents to have the ability to curate their own boxes with the choices their family loves – not variety packs filled with the flavor that no one will eat.
Our mission is to help source snacks so there’s less label reading, less running around to find healthy options and more confidence in the snacks you’re feeding your kids. One of the best parts is every order is delivered right to your door. We hope to bring Better Snax to more families across the U.S.!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Starting a new company definitely has it’s many challenges! We have stayed true to what we set out to do which is to source, vet and sell snacks using high standards including no artificial dyes, low or no added sugar, minimally processed snacks that taste great. Since we do have strict standards, it has been a challenge to find options that meet our criteria but we feel it’s important not to compromise on our standards. We are also both busy Moms of three kids each, all under the age of 12 so it’s a challenge to balance working on our business with parenting- we know many families can relate! We are truly grateful for the support we have gotten in the first six months of being in business, we’ve had great feedback and are building a loyal customer base but we would love to expand to offer Better Snax to even more families and it can be a challenge to get the word out on a new brand/business.
We’ve been impressed with Better Snax, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
What sets us apart the most from other marketplaces is that we have strict standards for vetting each of the products we offer. Many times companies will market snacks as being clean but will still have high amounts of added sugar or artificial dyes or ingredients. Our snacks are vetted so you can be assured you are truly getting a clean snack option. We also wanted to make sure we did not have a pay wall so we do not have a membership fee or minimum order to shop our site. Another thing that sets us apart is that we want our customers to choose the snacks they want to fill their box with. We have options for curated boxes as well, but you have the freedom to build your own box with choices that work for your family rather than a pre-filled subscription box. We are very proud that we are committed to quality and clean snack offerings that also taste good!
Before we go, is there anything else you can share with us?
In addition to offering Better Snax shipped directly to our customer’s doors we are hoping to also offer Better Snax to workplaces and schools that are looking for a way to source clean snacks. We are also exploring venue partnerships to help bring better snack options to venues that cater to children’s activities such as swim schools, play gyms, etc. We are excited about the possibilities to bring Better Snax to more people!
Contact Info:
- Website: https://www.shopbettersnax.com
- Instagram: https://www.instagram.com/shopbettersnax
- Facebook: https://www.facebook.com/profile.php?id=61578476588599
