Today we’d like to introduce you to Bryce Sainty.
Hi Bryce, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m Bryce Sainty, a country artist and songwriter from the East Coast of Australia. My journey in music began more than a decade ago with the release of my debut single in 2012, followed by my first EP in 2013. Since then, I have continued to develop my career independently, releasing music, touring, performing.
While Australia is home, Nashville has played an important role throughout my journey. I have lived in Nashville on and off over the years, and the city has always been a place that has inspired me creatively. Through spending time there, I have had the opportunity to write and collaborate with other artists and songwriters, build lasting relationships and experience firsthand the songwriting culture that makes Nashville so unique.
Some particularly special moments in my journey have been performing at the Bluebird Café and The Listening Room. As an Australian artist who grew up with a deep appreciation for country music and its storytelling tradition, having the opportunity to perform in venues with such significance to the genre was incredibly meaningful.
Over the years, I have been fortunate to build a strong independent career in Australia. My music has now received more than five million career streams, and I was recognised by Spotify as an “Artist to Watch.” I have toured nationally, starting out as a support act and progression to my own headline shows.
Songwriting has always been central to what I do. Alongside my own releases, I have had songs recorded by other artists, including Bella Mackenzie, and have collaborated with writers throughout Australia and Nashville.
I am now entering an exciting new chapter, continuing to release new music and building towards my debut album. My goal is to continue growing what I have built in Australia while strengthening my connection with the international country music community. Nashville has been an important part of my journey for many years, and I look forward to continuing to build relationships and create opportunities that connect both sides of the world through country music.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It certainly hasn’t been a smooth road, and I think that is probably true for most independent artists. There have been plenty of moments where pursuing music has required a lot of sacrifice, patience and persistence.
COVID was a particularly difficult period for me because I had actually been preparing to move to Nashville. I had put the steps in place, made the plans and was ready to take that next major step in my career. Then COVID hit and international travel stopped. It was incredibly frustrating. Like so many musicians, I also lost live performance and touring opportunities, which meant a significant amount of momentum and income disappeared almost overnight.
Being an independent artist also means that the financial side of music can be difficult. Recording, producing, releasing and promoting music is expensive, and a lot of those costs come directly from your own pocket. There have been plenty of times where I have had to make decisions about whether I could afford to record another song, travel overseas or invest in promoting a release.
Travel has also been a significant part of the challenge. Australia is a long way from Nashville and from much of the international music industry. Getting between the two countries takes a considerable amount of time and money, and it can be difficult to maintain relationships and opportunities when you are working from the other side of the world.
I think those challenges have ultimately shaped me as an artist. Nothing has happened overnight, and every step forward has come from continuing to put the work in, even when the circumstances haven’t been ideal. There have been setbacks and plenty of uncertainty, but they have also made me appreciate the opportunities I have had and the progress I have been able to make.
The journey has definitely been harder than I imagined when I started, but I think that is also what makes it meaningful. I’m still here, still writing, still performing and still pursuing the same goal I had when I first started making music.
Can you tell our readers more about what you do and what you think sets you apart from others?
At the heart of what I do, I’m a country artist and songwriter. I write and record my own music, perform live, and have built my career independently over the past decade. Songwriting is probably the part of the process that is most important to me. I love taking an idea, a feeling or a moment from real life and turning it into something that people can connect with.
Musically, I sit in a modern country space. I love traditional country storytelling, but I’m equally drawn to contemporary production, big melodies and songs that work just as well in a live setting. I want my records to feel current while still having the honesty and character that drew me to country music in the first place.
I’m also proud of the live side of what I do. I’ve had the opportunity to perform at some incredible Australian festivals and venues, tour nationally and perform in Nashville at both the Bluebird Café and The Listening Room. Being able to take the songs from a studio recording and create an experience around them on stage is something I really value.
One of the things I’m most proud of is the fact that I’ve built my career independently. There hasn’t been a major machine behind me making all the decisions or creating the opportunities. Every release, tour, show and milestone has involved a lot of work behind the scenes. That work has now resulted in more than five million career streams, with my single “Bonfire” featuring in the Top 100 songs of 2025.
I think what sets me apart is my perspective. I’m unapologetically Australian, but Nashville and American country music have had a huge influence on me. I’ve spent time living in Nashville and working within its songwriting community, while also building my career and audience back home in Australia. I feel like I’m able to bring those two worlds together rather than trying to be one or the other.
Ultimately, I want people to know me for writing good songs and putting on a great live show. The numbers and achievements are important, but what I’m most proud of is continuing to create music that feels authentic to me and building a career that has allowed me to keep doing it for more than a decade.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I think taking risks is a necessary part of pursuing something you genuinely believe in. I wouldn’t necessarily describe myself as someone who takes risks for the sake of it, but I am comfortable making decisions where there isn’t a guaranteed outcome if I believe the opportunity is worth pursuing.
One of the biggest risks I’ve taken was deciding to move to Nashville. I had reached a point where I knew I wanted to immerse myself more deeply in the songwriting and country music community, so I started putting the pieces in place to make the move. I was prepared to step away from the security of my life in Australia and take a real chance on myself and my music. Then COVID happened, international travel shut down and the plans had to be put on hold. It was disappointing, but it also reinforced how much I wanted to pursue that path. I’ve since continued travelling between Australia and Nashville and have built many of the relationships and experiences I was hoping to find there.
There is also a constant element of risk in being an independent artist. I’ve invested a significant amount of my own money into recording music, producing videos, travelling, marketing and creating opportunities, often without knowing whether I’ll see that investment returned. Every new release is essentially a decision to back yourself again. You can spend months writing a song and thousands of dollars bringing it to life, and there is no guarantee that people will hear it, let alone connect with it.
I think the important thing for me is understanding the difference between taking a risk and being reckless. I try to make informed decisions, understand what I’m potentially giving up, and make sure that if something doesn’t work, I can learn from it and keep moving forward.
Some of the biggest moments in my career have come from taking those calculated risks like travelling to Nashville, investing in my own music, saying yes to opportunities that were outside my comfort zone and continuing to pursue this career alongside the other responsibilities in my life.
For me, the bigger risk would be looking back and wondering what might have happened if I had given it a real shot. There are no guarantees in music, or really in anything worth pursuing, so I’d rather take a considered risk on something I believe in than never find out what was possible.
Contact Info:
- Website: https://www.brycesainty.com
- Instagram: https://www.instagram.com/brycesainty
- Facebook: https://www.facebook.com/brycesainty
- Youtube: https://www.youtube.com/@brycesainty
- Other: https://www.tiktok.com/@brycesainty
