Meet Mike Maeshiro of Numa

Today we’d like to introduce you to Mike Maeshiro. 

Hi Mike, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I wanted to buy an investment property, and with the rate of pay at my current job, it would have taken me 17 years for me to save up the capital to invest in the kind of property I wanted. Once I realized that I decided I needed to increase my income. I thought about what kind of business I would want to start, and at that point, life coaching with a spiritual emphasis was something I felt the most skilled in and passionate about. So, I launched my business, got a few clients, charged a minimum rate so I could learn and get better, did that for a year, and after a year I had a solid client base. So, I started raising my rates. I wanted to separate the curious from the serious. To my surprise, more applications came in. That year, I raised my rates four times and the clientele just grew and grew to the point where I could not keep up. My waiting list was getting longer and longer, and appointments were getting scheduled further and further into the future. I started training and mentoring other coaches to do my style of coaching and contracted them to take my clients. In a couple of short years, we broke six figures. Five years later, my team of coaches handle all of the sessions which has freed me up to continue to build the business and bring more value to our clients. At this point, my team and I serve over 170 monthly clients and we’re continuing to position ourselves to serve even more people. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
LOL. It has not been a smooth road. I don’t know if anything significant gets built on a smooth road. Some of the struggles were the bottle-necking of manpower, learning to understand our clientele, creating content and structure that was more accessible for our clients, infrastructure, scaling, taxes (haha), but one of the biggest struggles has been our unique brand of coaching in the industry we’re in, niching down and staying true to our message in the midst of bigger and louder voices has been the most challenging and rewarding of the journey. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Numa was born out of the evangelical space in Christianity. We are a spiritual intelligence agency that focuses on decentralizing how the power structure of organized religion influences the individual and restoring the value and validity of their relationship with God and their inner voice. That’s a $15 dollar sentence to say: we help people recover from toxic theology and restore trust with God in them. 

Christians don’t often realize how reductionistic and harmful systematic theology has made the Bible in their life. The current church model is producing compliant followers or wounded defectors. There’s a lot of self-help western thinking and nationalistic values in the evangelical church. This is depriving people of their capacity to be spirit-led, something the New Testament emphasizes as a priority in the life of a believer. As the founder and CEO of Numa, I am proud that we are paving the way for people to remain faithful to their relationship with God and recovering their agency and freedom in following Him. The Bible was never supposed to be a cage, it is the blueprint to the dance floor. God isn’t measuring our sin; He is inviting us to dance. 

The services we offer are found on mikemaeshiro.com, ranging from spiritual life coaching to mentorship groups, conferences, and courses. 

We’d love to hear about how you think about risk-taking?
I’ve definitely taken risks many times on my journey. In fact, the very nature of Numa as a business is a risk. We are paving the way for a new kind of Christianity. I love risk, of course, the nature of risk is that it’s scary, but every big win I’ve ever had came from a big risk. By teaching our kids to avoid risk, we are teaching them the safest way to fail. 

Contact Info:

• Email: [email protected]
• Website: mikemaeshiro.com
• Instagram: @mikemaeshiro
• Facebook: Mike Maeshiro (Public Figure Page)
• Twitter: @mikemaeshiro
• Youtube: @mikemaeshiro
• Other: Podcast: Confessions of a Reformer