Community Highlights: Meet Charles Alexander of yourcharlesalexander.com

Today we’d like to introduce you to Charles Alexander.  

Hi Charles, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I’ve been working as a business coach for the Tennessee Small Business Development Center at Vol State Community College since 2007. About 6-7 years ago, I wanted to start practicing what I preached, so I started doing some freelance work.  

My original idea was to create a done-for-you email newsletter service for banks and CPA firms. As part of one of the packages I was offering was to create a video.  

The one catch was that I really didn’t know how to create videos:).  

However, that is what one of the CPA firms wanted, so I became self-taught very quickly. And I soon realized that some of those early and not-so-great videos were getting more engagement than the well-written content that I was so proud of.  

I quickly moved over to doing animated explainer videos and now that freelance work and become a full-time business.  

We all face challenges, but looking back would you describe it as a relatively smooth road?
I can’t imagine anyone saying yes to this question.  

For me, the bumps in the road have been finding a niche, scaling, and focusing only on the things that matter.  

I went from having seven different target markets to narrowing it down to Financial, Insurance, and Busy Professionals.  

The hardest part was documenting all of the different processes I have and then finding the right VA and contractors to take over, but that has been the best thing I could’ve ever done.  

We’ve been impressed with yourcharlesalexander.com, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I specialize in creating Explainer Videos for Busy Professionals. I offer custom-created videos and plug-n-play videos.  

So many marketing messages are cluttered and look like everyone else’s marketing message. I help my clients stay relevant and touch on their clients’ emotions, so they can BE CERTAIN that you are the right choice for them.  

I primarily work with independent Financial Advisors and Insurance Agents and really understand what makes them different.  

With 65+ testimonials and 500+ videos, they can trust that I am the right choice for them.  

Do you have recommendations for books, apps, blogs, etc.?
Books: Deep Work by Cal Newport 

PsychoCybernetics by Maxwell Maltz 

Born Standing Up by Steve Martin 

Loving What Is by Byron Katie (I’m embarrassed to admit to that one because it’s so ‘woo woo’, but it’s good) 

Podcasts 

The Happiness Lab 

Mike Birbiglia’s Working It Out 

Contact Info:

• Email: [email protected]
• Website: yourcharlesalexander.com
• Youtube: https://www.youtube.com/user/yourcharlesalexander