Today we’d like to introduce you to Jennifer Reed.
Hi Jennifer, we’d love for you to start by introducing yourself
A Hendersonville native, I had the privilege to watch the area develop into a mini-metropolis over the last 30+ years. I clearly remember when most of downtown Nashville shut down at 5:30 pm, and the only time you would venture into Gallatin’s City Center was because you absolutely HAD to renew your passport. It is exciting to watch the area explode into a mecca of business opportunities for all entrepreneurs. And, it’s only growing more!!
The moment puberty hit; I was blessed with a multitude of skin problems. From the moment I experienced my first facial, aesthetics was a world that always fascinated me. However, the idea of breaking into the ‘World of Aesthetics’ always seemed entirely out of reach. Then, one day, I decided that I was going to take the plunge and just. do. it.
I heard that The Boulevard Salon and Spa was under construction and due to open early 2021. With the help of a friend, I was able to make contact with the owners and secure a suite. From there, I started training. I traveled to Indiana, Ohio, and took as many courses as I could locally. Of course, during a pandemic, this was NOT easy. And, with three small children, that complicated things a little bit more! However, with the support of an amazing husband, I was able to complete all of my training. From there, it was mostly pushing paperwork through (following up on applications, making sure that business licenses were activated and with the right entity, opening up accounts for product and supplies, etc). It was a LOT of paperwork, a LOT of phone calls, and a LOT of time spent away from the family. Once again, thank GOODNESS for an amazing husband. In fact, there were many times where Ryan (husband) would help me complete forms, fold brochures, make follow-up calls, and help around the house. During all of this time, I was also working two, PRN jobs – home health and as a staff nurse for Riverbend Maximum Security Institution. I still work for the prison as PRN.
Also, I didn’t realize how important it is a have an amazing marketing team! Nova Social did such an amazing job helping me start my social media journey as a professional. I cannot thank them enough. They set me up so beautifully that now I feel like I can confidently grow my client book.
I have absolutely fallen in love with my business. I am so blessed to be in a position where I get to enhance my clients’ natural beauty. Everyone is welcome because EVERYONE is beautiful and everyone is worth it. My favorite part of my day is when I see my client’s face light up when they won’t stop looking in the mirror, or when they start crying tears of joy. To be able to provide that type of confidence is just awesome. I cannot believe that my business is to give those same feelings I experienced as an awkward teenager a few days after my first facial – feelings of confidence, self-love, and joy!
JSR Aesthetics opened the doors in June 2021, and cannot WAIT to meet you!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Besides the required paperwork, required training, license applications, insurance requirements, etc… Trying to juggle my home life has been ROUGH! I am a wife and mother of 3 children. My husband’s name is Ryan. My children are Aurora (age 5yr), Freja (age 3yr), and William Ronin (age 1yr). I started this process when Ronin was 4mo old AND DURING A PANDEMIC… So, to say that Ryan and I were stretched thin is an absolute understatement. But, somehow, we go through it! Don’t get me wrong, there were rough nights with the kids, tears when I wasn’t able to be the one to take the girls to the playground, disappointment when I wasn’t home for dinner, etc….And, to say that our marriage didn’t struggle some would be lying. There were major role adjustments in terms of cooking, cleaning, and childcare. And honestly? We still don’t have it figured out all the way. But this is a transitional period. We will get through this, and come out stronger on the other side.
Can you tell our readers more about what you do and what you think sets you apart from others?
I guess I can consider myself an artist! Like I said before, enhancing my clients’ natural beauty is such a thrill! My passion for providing minimally invasive, age-defying interventions reaches up to the moon!
I provide botox injections, dermal filler injections, PDO smooth and lifting threads, laser hair removal, photofacials, skin tightening, and Morpheus 8.
What sets me apart is that I believe that less is more. I always err on the conservative side, especially with clients who have never experienced some of the services I offer. And, for those clients who are frequent flyers in the world of aesthetics, THEY are in charge. I always have those types of clients coach me through their treatments.
A specific service that I offer that sets me apart is Morpheus 8. It safely utilizes powerful Fractionated Radio Frequency for deep skin rejuvenation. This state-of-the-art technology remodels fat tissue and stimulates collagen production to rejuvenate the building blocks of youthful, smooth, radiant skin. Although popular on the neck and face, Morpheus 8 treatments can be used on the entire body. Celebrities such as Kim Kardashian rave about Morpheus! The benefits are amazing. It’s YOUR body creating natural collagen, natural lift, natural scar reduction, and natural skin rejuvenation. I am absolutely obsessed with my Morpheus!
Is there any advice you’d like to share with our readers who might just be starting out?
Do NOT give up. You will run into closed doors and dead ends.
One thing I wish I knew when I was starting out was that I would be faced with a MOUNTAIN of paperwork. The services I offer are considered medical procedures. So, that was just a huge additional layer to wade through in addition to the general protocol for opening a new business.
- Email: email@example.com
- Website: www.jsraesthetics.com
- Instagram: @jsr.aesthetics
- Facebook: @jsr.aesthetics
- Other: TikTok = @jsr.aesthetics