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Community Highlights: Meet Sara Grosdidier of Hardwire Consulting

Today we’d like to introduce you to Sara Grosdidier.

Hi Sara, please kick things off for us with an introduction to yourself and your story.
Thanks for having me! My story is a bit of a winding road, with some important detours that I wouldn’t dream of changing in hindsight. I’ve always been fascinated by psychology and patterns of human behavior. As far back as I can remember, I’ve often found myself in the role of a sounding board, helping people work through a problem and resolve an internal or external conflict in their lives.

It was a surprise to no one when I started at the University of Kansas as a Psych major. The surprise came a couple of years later when I found myself immersed in the local music scene and decided to transfer to Belmont University during my junior year for their Music Business program. I was hired at a reputable artist management company upon graduating and stayed with that team and their roster of artists for nearly a decade.

My time in artist management taught me more than I can adequately explain, and it shaped me as a professional. I imagine from the outside it probably looked like I had a “dream job,” but as anyone in the entertainment industry will tell you, it’s a grind filled with high highs and low lows. I loved my team and my clients, but I knew that I wasn’t fully leaning into my highest purpose in that role.

In 2020, I pivoted from the music industry to the coaching and facilitation field. When I stepped back and looked at the parts of artist management that I was best at – the parts that came most naturally to me and that I enjoyed the most – it looked a lot like coaching. Coaching was the path that combined my fascination with psychology. My affinity for helping people work through obstacles, and the business acumen I’d gained cutting my teeth in a challenging industry. I’m now an ICF-certified coach, offering a hybrid of services in facilitation, coaching, and consulting. I work across a diverse array of industries but specialize in leadership development and transitional coaching.

In addition to my ICF certification, I’m also a certified Gallup CliftonStrengths coach and a certified Enneagram coach. As needed, I integrate both CliftonStrengths and Enneagram into my individual coaching and group workshops.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s been smooth enough that I trust I’m on the right path, but not without the occasional speed bump. One of the biggest challenges I’ve faced is explaining what “coaching and facilitation” even means. It’s a really nuanced role that often gets confused with therapy or a training program.

As a coach, I’m trained in a process that helps people gain awareness of their own blocks and moves them toward their desired action or destination. I’m a coach, not a therapist. Additionally, I don’t show up to my sessions and tell people what to do – that would imply I have all the answers, which I do not! That approach also wades into more of a traditional consulting role.

Another challenge for me is marketing and self-promotion. I have a lot of experience marketing OTHER people and their music, but it’s a completely different animal to market my own services. Frankly, I dread it. I’ve been fortunate to have clients flowing in organically through referrals and word-of-mouth, but I know at some point it’s an area that I’ll need to lean into.

At the moment I’m concentrated on doing excellent work for my clients and letting the work speak for itself.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I break my work into three main categories: Coaching, consulting, and facilitation.

My coaching work is on an individual level, generally focused on leadership development and transitional coaching. Simply put, transitional coaching is for people who might describe themselves as “stuck” or looking to make a change. My role is to help them examine what it is they’re currently doing, and what they want to be doing instead, help them craft a plan to get there.

Unlike coaching, consulting requires experience and expertise in the field you’re working within. Given that, I consult in the music industry as well as the leadership development space.

My facilitation work happens within teams, often pulling in my CliftonStrengths and Enneagram certifications. I design experiences to foster connection and appreciation within groups, which often leads to streamlined communication and heightened productivity. Tools like CliftonStrengths and Enneagram transformed the way I communicated with my colleagues, artists, and clients.

I’m excited to now be an agent in delivering those resources back to the entertainment industry and beyond. Every success in our lives will involve other people in some capacity. I’ve come to realize that my talent is helping people navigate one another effectively, one conversation at a time.

Do you have any memories from childhood that you can share with us?
When I was about 7 or 8, my family took a trip to San Diego and I saw the ocean for the first time. For a kid from land-locked Kansas, that’s a big moment.

I have a picture in my office of my mom holding my hand while I walked into the water for the first time. To this day, the beach is my happiest place and a sight I never take for granted.

Contact Info:

Image Credits
Rachel Deeb

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