Today we’d like to introduce you to Marisa Martello.
Hi Marisa, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Thank you so much for the opportunity to share my journey as an Entrepreneur! So back in my early 20s, I completed Esthetics school in Las Vegas. For some reason, I just didn’t feel a strong urge to get involved with esthetics once I had graduated, it had lacked the ability for me to be creative. One thing I was certain of is creating is where I belonged. A way I could express my art in whatever form that may be.
After not feeling a direct connection to Aesthetics, I found myself taking jobs in the service industry to pay my way but just never felt fulfilled. There was nothing I had found that I was even remotely passionate about. I took up photography during this time and fell in love. Having the outlet to create was powerful for me & I loved having something to look forward to. I was grateful this became a hobby for me as I was very much in need of expressing myself.
2017 rolls around & I finally had enough of working my current dead end job bartending, I knew I had to make a big move if I wanted to start up any kind of career & make something meaningful for myself. One day, I was sorting through some old documents from my Esthetics training & it dawned on me, I still had the option of pursuing something within the beauty industry so why not give it another shot, especially seeing how the industry had evolved so much & created so many new services & opportunities, maybe there was something that would spark my interest years later.
With that being said, I made the decision to reinstate my license with my plan being to start up offering lash extensions, I got certified through the girl that did my own lashes & right away after certification built a little studio in my house & starting taking clients there. Jumping back in the beauty world, I started becoming more familiarized with services like Microblading & permanent makeup & I just KNEW that it was what I wanted to be doing, I quickly moved on from offering lashes, although it definitely helped me gain clientele & find my way into becoming a certified PMU artist.
I saved up from my lash services to pay for my certification in Microblading. This was a big risk financially for me & a big risk in general, but I believed in myself & told myself there is no other option. I trained with the girl that did my brows back where I used to live in St. George, Utah, who shortly became a very close friend to me. From the moment of the first day of class, I was obsessed & in love with this form of art & beauty. I just knew I was meant to create in this way & I was going to turn it into a business for myself.
I started taking brow clients out of the studio in my home until I built up a solid clientele, which didn’t take very long. I was super dedicated to learning & improving my craft, I would lay in bed for hours at night studying eyebrows & techniques & browsing through work of an artist I was inspired by. Permanent makeup had become such a strong passion for me so once I felt comfortable taking my business into a legitimate studio, I did. I continued to get better at marketing myself on social media & sharing my art & my clientele just kept growing.
My business blossomed quicker than I would have imagined. I became booked 3-4 months out and managed to have a steady & solid clientele for the next couple of years following. Then Nashville came into play, somewhere I had been dying to move to with my now fiancé. We wanted a change of scenery & somewhere to start fresh. Both of us being artist, it seemed like the perfect place to land. I was terrified to start all over again but knew my dreams were bigger & beyond Las Vegas. So, after a couple of years of preparing & figuring things out, we made the move.
I had big dreams to open my own permanent makeup storefront & dive into building a name for myself out here in Nashville. I believe in my work & always felt like it speaks for itself, so I knew as long as I could market myself here, I could continue to chasing after dreams. Right now, I maintain clientele in two different states & have opened up a little studio here in the heart of East Nashville off Gallatin, an area I fell absolutely in love with.
I cannot wait to expand & grow here in Nashville!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
I think a struggle was having to navigate the world of being a small business owner, something I wasn’t familiar with but had to figure out on my own. There is so many hats to wear other than just providing your art to an audience. I think being able to stay authentic & true to myself has really helped my business grow into what it has. I really am blessed with how quickly my clientele & love for this industry has grown!
The ups and downs of comparing yourself to others as a new artist were hard, just getting to that point of being confident enough in my own work takes time.
Self-doubt is part of our industry especially when you are new & just starting out.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I offer Microblading, Machine Shading (Combo brows, Powder brows), Brow Lamination, & Fine Line Tattoos. I specialize mainly in Microblading & Machine shading. I also offer trainings & education for people new to the industry as well as existing artists looking to advance their careers within PMU.
If asked to describe my style, I’d say my work is very natural looking. I feel like that is the point of what I do, to enhance my client’s natural beauty. I’ve always had clients that come to me because of how my work stood out to them, how realistic it looks. I feel like I’ve always been able to take a pair of brows & really bring them to life, giving my clients that boost of confidence.
I believe not only my work, but the way I have continued to market & brand myself sticks out to my audience & clientele, I always received comments about those things two things which I appreciate because I really do enjoy that area of my business as well.
I pride myself on staying authentic & true to myself and displaying my brow art in a way people will see it as beautiful as I do.
Any advice for finding a mentor or networking in general?
I have had many mentors within this industry! The PMU industry has been amazing & there are so many uplifting & supportive women in it, some of whom have become close friends of mine.
I try to be the same for others who are starting out because it really does make such a difference in your overall confidence. Simply reaching out to other artists in the industry on social media is so helpful & you can learn so much from others that way. The PMU community really has evolved & has blossomed into something beautiful.
I feel like it has become much more of a comfortable way for artists to learn & grow. Instagram is the main platform where everyone networks & shares work so that has been a great tool.
- Microblading $700
- Combo Brows $750
- Lamination $100
- Email: firstname.lastname@example.org
- Website: www.wildhoneybrows.
- Instagram: @wildhoneybrows
- Facebook: https://www.
@whittneyjeanphotography and @abovethewildflowers