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Conversations with Otis Robertson

Today we’d like to introduce you to Otis Robertson.

Hi Otis, thanks for joining us today. We’d love for you to start by introducing yourself.

I have always enjoyed taking photos. At one point in my life, I wanted to be an artist. From high school to my early twenties, I was always somewhere with a disposable camera, but I never thought about pursuing photography, not even as a hobbyist. So now, carrying the title “Photographer” seems surreal. My journey began about six years ago. I was asked to be the video coordinator for a platform at my church, and after searching how to create better videos, I found myself immersed in the world of content creation. It didn’t take long to fall in love with photography, so I decided to officially start my business two years ago, right before the pandemic…talk about panic mode.

Initially, I shot everything from weddings to events, birthday parties, and family portraits. If it required a photographer, I tried it. However, beauty/headshots and branding is where I feel at home. These two genres allow me to serve my clients and create an experience tailored just for them, so at the beginning of 2022 I decided to “niche down” and pivot my business towards beauty/headshots and branding. I also get to teach photography to my two children who are curious, and now I have an even greater purpose: to show them what is possible when you implement hard work, focus, and allow faith to be your foundation.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?

There have been four critical things that caused me to struggle:

  1. I attempted to go at building my business alone. What that does is, put you in place to recreate the wheel and is the fastest way to burnout. Save yourself the trouble and invest in a coach, or at least some resources to help find your identity, and implement what you have learned.
  2. Not guarding against distractions. I’m all about movies and social media, but when you are trying to build a business, those things have a time and place. We use social media to grow our audience but be careful not to become the audience. 
  3. Network and have fun. We are in the business of people, so get out and meet them. Have your business in mind, but I find that when you authentically get to know people is when you make the most impactful connections. 
  4. Don’t be afraid to fail. (Yep, that’s all)

Can you tell our readers more about what you do and what you think sets you apart from others?

I have shot a few genres of photography, from weddings to food to family and events. However, my business is now built around beauty and branding. I love working with business owners to create content for their portfolios, social media, and websites. I include beauty because it mostly deals with the face, which is ultimately a headshot in glamour. I will still shoot portraits as this allows me to continue sharpening my skills in that area.

I also shoot a little video, but I haven’t advertised that yet. One of the things that I lack with my photography is the ability to get some BTS footage, but I’m working on it.

What sets me apart from others? I certainly can’t speak for other business owners, but as for me, my approach to any and every client is based on service. I want to provide an overall great experience for my client. Asking a client how I may serve them lets them know that my total focus is on how I can make them or their business better.

Are there any books, apps, podcasts, or blogs that help you do your best?

I have a few podcasts that I listen to: 

-Earn Your Leisure
-The Futur with Chris Do
-Worth Every Penny podcast
-Rich Dad Radio Show
-Next Level Leaders with Dr. Joseph Walker, III
Books: (Still working on my book list)
-Top 10 Distinctions Between Millionaires and the Middle Class by Keith Cameron Smith
-Mastery by Robert Greene

-Celebration of Discipline by Richard J. Foster

-The Compound Effect by Darren Hardy

Pricing:

  • Know your worth and stick to it
  • Price according to the value you provide
  • Get rid of words like discount
  • Start using words like value and art.

Contact Info:

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