To Top

Daily Inspiration: Meet Sarah Nicholson

Today we’d like to introduce you to Sarah Nicholson. 

Hi Sarah, please kick things off for us with an introduction to yourself and your story.
As a kid, I dreamed of owning my own bakery, but I also wanted to have a successful career. I wasn’t necessarily taught that those two dreams were mutually exclusive, it just seemed that way since everyone I knew was headed to college. So, I went to Bellarmine University to earn my degrees in Biochemistry and Economics. This is important because I met my husband, Matt, who helped make our daughter, Joey. Fast forward a bit, it’s 2020, and we’re stuck at home. Like everyone, I needed a new hobby. I started making cookies in November so that I would be prepared to make them for Joey’s first birthday. I immediately fell back in love with baking; the science behind why to use each ingredient and the creative process of decorating that feels like I’m making art. Nicholson’s Nibbles officially launched in January of 2021. Thankfully, others thought that I was pretty good at it, and have allowed me to make cookies for their events and parties! I’m particularly thankful to my first few customers who have supported me throughout the year. It’s been through word of mouth (and cookies in mouth) that I’ve been able to grow to where I am now!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Aside from recipe development, balancing a full-time job, a family, and a home bakery has been a learning experience. I burned batches, resulting in a few all-nighters to finish orders. I foolishly thought I could prep for markets and handle custom orders in the same week. I came home after having my second daughter and cranked out the final details on an order. Most recently, I underestimated packaging time for 220 DIY kits and had to beg several family members to come help. I’m lucky that the design and technical portion of baking come easily to me because time management certainly does not. Thankfully, I have a supportive husband who helps me when I overbook and runs my deliveries for me!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I make cookies! Nicholson’s Nibbles is a home bakery that specializes in decorated sugar cookies, macarons, and traditional gourmet cookies. I’m proud of the portfolio I’ve created and how it gives new customers confidence in my work! Every time I make dessert for one of your celebrations, I’m celebrating with you. I can’t wait to watch my weddings turn into baby showers and then into first birthday parties! (If that is your thing, not everyone has to have babies)

What was your favorite childhood memory?
As I mentioned earlier, I’ve always wanted to own a bakery or a restaurant. Helping in the kitchen was a large part of my childhood. Both of my parents enjoy cooking, but my dad is really known for some of his creative meals. He grew up working in a pizza kitchen and kept that joy going in our kitchen. When I was little, he taught me how to make biscotti, even though now I think he just wanted them for his coffee. Every Thanksgiving, we’d decorate gingerbread houses, and every Christmas we’d decorate sugar cookies. We would often recreate our favorite meals from restaurants around town at home. With the shutdown, my dad couldn’t take business trips to China, so we made xiaolongbao from scratch. All of my favorite childhood memories revolve around the kitchen, and I hope I can continue that tradition with my family.


  • Decorated Sugar Cookies – starting at $48/dozen
  • Macarons – $30/dozen
  • Gourmet Cookies – $28/dozen

Contact Info:

Image Credits


Suggest a Story: NashvilleVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

1 Comment

  1. Michelle

    February 11, 2022 at 5:40 pm

    Very well done, I never knew I am very impressed Sarah, your cookies look amazing

Leave a Reply

Your email address will not be published.

More in Local Stories