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Exploring Life & Business with Amanda Pulley of Dulcette Vintage

Today we’d like to introduce you to Amanda Pulley. 

Hi Amanda, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My name is Amanda Pulley. I grew up in middle Tennessee and currently live in the Nashville area. I own an online vintage clothing shop named Dulcette Vintage. It’s a one-woman show, with me scouting local estate sales for the treasures you’ll find in my shop, taking product photos, creating listings, taking care of shipping & handling, and customer service. I currently sell on Etsy, where I’ve been running my shop since 2013. I’ve ran multiple shops on Etsy, starting from the time I was about 15 years old– the first being a shop where I sold handmade hair accessories with my sister, another being for my graphic design offerings, and the last, before Dulcette, was also a vintage clothing shop, that I ran with my sister, before branching off on my own to create Dulcette. 

I come from a family of artists and have always been inspired and encouraged to create. I grew up creating art out of whatever I could get my hands on– we had a very chaotic, disorganized cabinet full of every color craft paper you could imagine, pipe cleaners galore and many dried-up glue sticks. I’ve always been one to go full throttle at whatever the current thing is that captures my imagination. If you could look into my past endeavors, you would find a wide variety of interests– everything from photography to graphic design, to painting, to a strange period of time where I was much too enthusiastic about sewing bow ties. 

What I would say initially sparked my interest in vintage clothing, was when I discovered classic films. My dad would drive my siblings and I out into the country, to a little town called Leipers Fork, in the summertime, where they used to show old movies projected onto a screen outdoors, behind a little art gallery and country grocery store. While I was falling in love with classic films, I was also being drawn in by the clothing worn by the dazzling starlets. I’m definitely one to romanticize the past and whenever I’m holding a piece of vintage, I can’t help but imagine who might have worn it and what kind of stories it would tell if it were able to talk… the parties it went to, the important moments in history that took place while it was being worn, or even the everyday special moments in life it was present for. 

What I love most about running my shop is that I get to flex my creative muscles in many different ways. I design all the graphics I use in my shop, have fun picking out shipping materials for my orders, and my very favorite job– photoshoots! I love to plan a theme for the shoot, often drawing inspiration from past decades and scout out shooting locations. Of course, playing dress-up and messing around with makeup and hair is loads of fun and I love to drag my friends into modeling for me whenever possible (they are real troopers)! My twin sister is also an incredible photographer and takes many of the photos for my shop. 

I’m so thankful for every customer that has supported my small business over the years and all the wonderful people I’ve been fortunate to meet, thanks to this job! One of the coolest parts of selling vintage online is knowing that there are people all over the world who are wearing the items that I hand-picked in this little corner of the world… a woman in Tokyo is walking the streets wearing a skirt that I saved from a dusty closet in Antioch, while another is attending a gala in New York, giving new life to a dress previously owned by a socialite from Belle Meade. Vintage clothing has a past, but what I love most is the thought that the people who choose to wear vintage now will be creating their own stories in them! 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say the biggest challenge of running my shop is that it is just me running everything. If I take a vacation, there’s no one to take care of orders while I’m away, or if I get a bunch of orders at once, it’s just me having to wash, press, and package everything to go off to the post office. It’s a burden that is very much worth bearing though and I will say, thankfully I’ve never gotten terribly behind, in all the years I’ve been doing this! I would love to someday get to the point where I could have others work for me! I think it would not only be super helpful, but it would make this journey even more fun! 

Appreciate you sharing that. What should we know about Dulcette Vintage?
Dulcette specializes in curating vintage fashion from the 1910s through the 1990s. I lovingly handpick each item myself, mostly sourcing from local estate sales around the middle Tennessee area, or occasionally finding pieces from around the states, during my travels. 

What do you like best about our city? What do you like least?
LIKES: -The thrill of first stepping foot into the front door of an estate sale 

-Receiving kind messages from my customers after they’ve gotten their orders 

-When an item of clothing fits juuust right 

-Pretty much everything from the 1940s 

-Getting to the closet full of the best vintage clothing in the house, at an estate sale, before the other shoppers 

-When that stain I was sure would never come out comes out 


-Finding especially beautiful vintage clothing that is damaged beyond repair 

-Hearing that a customer’s order has been lost in transit 

-When I ruin vintage while laundering it myself 

-The smell of mothballs 

-When I get to an estate sale late and all the best vintage has already been bought by someone else 

Contact Info:

Image Credits
Kate Pulley
Amanda Pulley

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