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Hidden Gems: Meet Bobbi Jo Hemmen of Hempcetera

Today we’d like to introduce you to Bobbi Jo Hemmen. 

Hi Bobbi Jo, please kick things off for us with an introduction to yourself and your story.
We started Hempcetera in August 2020. I had a full-time job of 18 years in an upscale boutique. The shutdown was the extra push I needed to start my own business and become my own boss, doing something I really enjoy, helping people. 

Alternative medicine, holistic healing, and essential oils have been a large part of my life for over a decade. For the last five years, I’ve been seeing great results from CBD oil. I started the business with a CBD-infused bug spray, and contacted my local hardware store to see about selling it there. The owner of the Store provided me with local hemp flower. She also Planted the seed to give baked goods a try. My journey began using CBD in the rawest form, it looked and tasted like the marijuana plant, but it was hemp. I struggled to craft a cookie that didn’t taste like the plant, or have a green color to it but still offer the many medicinal benefits CBD has to offer. 

My boyfriend is a retired chef from Washington, D.C. (where marijuana is legal) and has a background in marijuana-infused foods. He came up with an original cookie recipe and process that eliminated the odor/taste of using the raw plant and utilized an extraction of the CBD from the marijuana plant (which contains much more CBD, and the legal amount of THC in Tennessee). We source that locally as well and have it tested by a lab to reveal the true chemical makeup of the proprietary extraction. They turned out great! I started sharing them with my family and friends, dropping off on their porches for contactless delivery. After some more research, test batches, and feedback from friends, we realized we were on to something really big So we took it to local farmers’ markets and Hempcetera is now my new and rewarding full-time job. Our cookies are helping people with chronic pain, insomnia, anxiety and so much more. I began making treats for my 14-year-old Shih Tzu, Zef, who had severe pain issues. The treats had him running around the house like a puppy again begging for more so he is my inspiration behind the Pumpkin Dog Treats. 

A year later we’re still at farmers markets in Nashville and surrounding areas. We have a large clientele and nearly 90% of them are repeat customers, and it’s a truly rewarding feeling to help them. In between market season you can order from us on Instagram, Facebook, or Email and you can find us Saturdays at The Hamery in Murfreesboro from 8 am-10:30 and at Hendersonville Produce from 12-2 pm. Follow us on social media for pop-up locations in Nashville through the winter months. We offer 10+ different cookie flavors including Gluten Free/Sugar-Free and Vegan. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
I honestly can’t say there have been many challenges opening this business. Obviously, following the laws and regulations for CBD is something I pay close attention to. Also, there is a big market for CBD and the biggest challenge was making sure that we stood out from the rest which is why we specialize in artisan fresh baked cookies. 

Any advice for finding a mentor or networking in general?
Cynthia Ritchie with The Blue Porch has been a mentor, idol, and friend for many years. She just open a storefront on the Murfreesboro Square carrying her chicken salad, a variety of cheese spreads, and unbelievable sandwiches, salads, stuffed potatoes, and breakfast. Everything I learned about owning a business was inspired by Cynthia, she is driven and crazy talented. I admire her love for giving back to the community and supporting local. She has a gift of creating the most delicious flavor combinations with her fully thought-out menu. 


  • $12 for 6 25mg Full Spectrum CBD cookies
  • $10 for 4 25mg Full Spectrum CBD Cranberry Oat Bars
  • $10 for 20 1.5mg Full Spectrum CBD Pumpkin Dog Treats
  • $10 for 10 5mg Full Spectrum CBD Pumpkin Dog Treats

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