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Hidden Gems: Meet Gabriella Tanner of Valley Girls Vintage

Today we’d like to introduce you to Gabriella Tanner.

Hi Gabriella, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Unlike a lot of people, I started a new business in the middle of a Pandemic. Valley Girls Vintage is a product of over 10 years in other sister industries that built the know-how to be a one woman show. Let’s go back to the beginning and I’ll give you a brief background on myself. I started out over 10 years ago when I just turned 18. I started interning for a photographer in the LA Fashion Industry. I maintained doing photography over the years as a creative side hustle while bouncing around doing other jobs. A few years later I moved to St. Louis and worked for Build-a-Bear Headquarter styling Bears for international Catalogs.

Only to quickly move back to Southern California to go to Paul Mitchell School of Cosmetology. After I graduated I moved back to LA and began working doing hair and make-up for various clothing catalogs. I maintained a close relationship with the photographer and began juggling all the styling, booking of models and eventually photographing the Catalogs. In 2017 I booked Ricky Martins Las Vegas Residency. I was initially brought on to make props for Art Dept., which quickly led to sewing Flamenco Skirts, Dancing in a Ricky Martin Music Video, Pulling clothing from Dsquared2, then being backstage dressing Dancers. I was hooked to the fast paced flow. After Vegas things slowed down, I booked a Lifetime Movie “Killer Single Dad” Assisting wardrobe.

There was definitely a common theme in my life of Fashion, styling, photography. I constantly felt like even though these accomplishments were amazing something was missing. Here comes the moving to Nashville part. I moved to Nashville in 2018 really knowing only one person. What did I do? I went back to my trusty camera and started taking photos again. Somehow I managed to direct & style my first ever Music Video, which ended up debuting on CMT! But it still didn’t feel right! Something was missing. Here comes the Pandemic! Months into the Pandemic, I’m not working, feeling really lost at this point and I sat down and remembered something someone once said to me. “If you think back to when you were really young, What were you naturally drawn to? Before Life happened and you thought you needed to do something else.

Thats where you will find true Passion & Destiny ”. As I was sitting there pondering, thinking, and then it all became so clear! Thrifting! I have been thrifting for as long as I can remember. It was a shared passion and bonding time between my mother and I. This was it! I was going to start a Vintage Clothing Store. I remember this part like it was yesterday. I was in the car driving to Boston. As soon as I had the idea I sent a text to my friend telling her. With no time to lose and a long drive ahead in the passenger seat. I had plenty of time to start working on my shop name, logo, and ideas for the store. All the pieces started coming together effortlessly. Today I am a little over 1 year in and my business is thriving.

A real game-changer for me was joining local markets and putting my business out there for the public to experience. I have been able to set up at some of Nashville coolest spots and was recently invited to Urban Outfitters to sell my vintage. What’s next for me is I am launching my own seller/makers Market October 23rd called @eclecticbizaar on instagram. Eclectic Bizaar will be an eclectic marketplace to show off and support the small biz community.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
To be honest, thankfully it’s been a pretty smooth ride. I think with any new business there is a learning curve. I made mental notes of what worked, what I could improve on, and what my customers liked, while always staying true to styles I liked and adjusted accordingly. I did feel at times there weren’t enough markets to participate in. Which was a little frustrating. Which is why I felt like there was room for another market in Nashville.

Eclectic Bizaar launching October 24rd, 2021 from 1-7 at Broadmoor Woods and it will be free to the public.

Appreciate you sharing that. What should we know about Valley Girls Vintage?
I own and operate a POP-UP Vintage Clothing Store called Valley Girls Vintage. I set up at local markets and venues all around the Nashville area. I specialized in 60s and 70s funky psychedelic fashion. If you have ever been to or seen one of my POP-UPs you would know I am known for my lime green VW Bus storefront. I’ve also been told that I have the craziest collection of 60s and 70s true vintage. What sets me apart from others is my selection. I really like color and bold groovy prints!

There is something for everyone in my shop. I carry a wide variety of sizing from xxs-2xl. I’ve never been one to just sell things just to make a quick buck. I only want to sell the best of the best and ensure it stays true to me and my brand. My proudest moment was probably being able to sell my vintage inside the Local UrbanOutfitters. I grew up wearing the brand and to have them want my shop in their store was a dream come true. I love that they are incorporating vintage options in their store. If you are ever in the Nashville area looking for something to do on the weekends and love unique, quality clothing pieces be sure to follow my Instagram page @valleygirlsvintage. I always post when and where I will be for upcoming pop-ups.

Any advice for finding a mentor or networking in general?
Some advice for finding a mentor in this industry would be to be nice and make friends in the field you are in. The Nashville vintage community is very welcoming and some of my best pieces are given to me from other vintage resellers. If you help others, others will help you. Ask other sellers what kind of items they look for and look out for them. They will in turn look out for you. Something that has really helped me grow overall as a person and my business is to share my knowledge. This is a key lesson I’ve learned in life. Hoarding knowledge because you are afraid someone will become your competition is a lack mindset. I always believe there is enough to go around and what’s meant for me will always be for me. The more I share and bless others the more blessings there are around me.

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Image Credits

John Keefe
Atlantis Roberts

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