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Hidden Gems: Meet Haley Rowe of Endorphitness

Today we’d like to introduce you to Haley Rowe.

Haley, we appreciate you taking the time to share your story with us today. Where does your story begin?
Truth be told, after four years of college to get my Bachelor of Science, I still wasn’t quite sure what I wanted to do. I thought maybe I would go to school to be a Physical Therapy Assistant, but I wasn’t 100%. So I moved back home and was trying to figure it out. One of my friends was moving to Wisconsin and I was like “Well if I go there I can have a roommate”. So I started looking for jobs in the area and my only option was a personal trainer.

So I interviewed and got a job at Anytime Fitness. I spent 1.5 years in that job learning, training, coaching, and taking in as much as I could. I decided I needed to go all-in to see if I liked it. After my time there, I moved to Chicago to be with my boyfriend (now husband) so I got another personal training job. My clients from Wisconsin were still keeping in contact and wished they could still train with me.

I had a training job in Chicago, but I also got a job as a rehab aide to see if I still wanted to go back to school to be a Physical Therapy Assistant. After months there I decided to go all-in on training and try to come up with ways to still train my Wisconsin clients. That is how Endorphitness came about and why I started doing 1 on 1 coaching. After two years there, we moved to Florida where I started over again.

After being in the industry for 4 years, I knew that the hours for personal training in a gym sucked, and I wanted to keep my previous clients and stop starting over everywhere I went. So I continued to do online coaching, and still got a job in Florida coaching at Iron Tribe so I could still get them in person piece.

When 2020 came around, I went all-in on Endorphitness working for myself and I haven’t looked back. I have added offers to help people get started on their journey without the price tag of one on one coaching, and there is still more to come.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The entrepreneurship road is anything but smooth. It comes with the joy of making your own hours, doing what you love, having freedom, and more.

But it also comes with the trials and tribulations of imposter syndrome, long days/nights, no “off” switch, the brain always in work mode on new ideas, wondering why launches or products are selling, etc. I think a lot of struggles come from having never done this before and learning on the fly.

I didn’t go to school for marketing or communications. So learning how to create a website, how to accept money, and how to write contracts and cover yourself legally was a lot. But Google University is a great tool, plus having people in your corner that have done it before so that you can ask questions makes a big difference.

Appreciate you sharing that. What should we know about Endorphitness?
Endorphitness is an online health and fitness company that provides at-home training programs for women. There is a range of program offerings available from a 6-week beginner program, an at-home gym membership, pre/postnatal programs, and one on one coaching. I am a firm believer in sustainable change and habits, so my programs teach just that.

It isn’t dieting or restricting, it is learning how food can fuel you, and how quickly effective workouts can fit into any lifestyle. My clients and members’ long-term health is important to me, so instead of focusing on how fast we can lose weight or “get toned”, we focus on how we can make these changes last for months and years. How many workouts do I feel I can keep doing for the long haul?

What types of foods make me feel my best? How can I drink more water and get more sleep so my internal health is taken care of? At Endorphitness it is more than quick results, it’s long-term sustainability with a community to learn and grow with. I am most proud of the fact that I still have clients from 2017. I have clients that have been in my membership program for two years.

We have built a community, and we all love helping each other and doing it together. I give my clients everything they need to be successful, but they find that staying in the program works best for them because they don’t have to think about it or come up with their own plans. It is already there for them so their brainpower and energy can instead be put towards their families, jobs, kids, etc.

I want people to know that health and fitness aren’t an overnight success. It takes work every single day. So even if you find a diet that you got results with or a supplement that helped you drop weight, if you aren’t still doing it/maintaining it in 2, 3, 4 years… then it didn’t really work for you.

Sure quick results can happen, but maintaining those results is the hardest part. That is why true habit and lifestyle changes are necessary for long-term success. It is about consistency over time, not perfection in the short term.

Any advice for finding a mentor or networking in general?
Social media is an incredible tool!

Find people in your same niche and work together, and ask if you can bounce questions off of them. Also, any kind of Facebook group near you for business or women can be a great way to find mentors.


  • Programs start at $30/month.

Contact Info:

Image Credits
Madeline Paige

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