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Hidden Gems: Meet Taffiney Williams of Journey to Impact Media

Today we’d like to introduce you to Taffiney Williams.

Taffiney, we appreciate you taking the time to share your story with us today. Where does your story begin?
In 2012, after moving to TN, and leaving a successful career in auditing, accounting, and real estate, I found myself on a journey to entrepreneurship as a Life Coach and Counselor. This began with writing my 1st book which was part of my healing journal.

My story created a path to understanding my purpose and ultimately led me to producing conferences, challenges, retreats, and eventually short films. Two books became an Amazon bestseller, 1 short film won an International Media Award and provided me with the confidence I needed to continue and help others do the same.

The evidence of not only my work but that of the people I was allowed to serve through the coaching and counseling movement is amazing, powerful, impactful, and creates purposeful paydays.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It was a simple decision to say YES to helping others, however, it has not been easy.

The warfare that comes when you’re helping others is real. Being new to the area, new to the business, and new to marketing, I had an uphill battle to acquire clients.

I would have great months then crickets. Consistency of cliental called for a new level of marketing that began with getting online, obtaining digital real estate, and social proof.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Journey to Impact Media is a multi-faceted organization designed to help entrepreneurs start, grow, and expand by sharing their stories and helping others. We specialize in Coaching, Training, and Funding. We coach individuals to write their story and take it to book or screen written format.

One of the things that set us apart is once the story is written, we offer Life Coach Certification to utilize their books to create a successful coaching business. This business is complete in a box. (Business forms, formation, online presence, practicum, mentorship, and marketing tools).

Another thing that sets us apart is that we have access to funding options, several media platforms, movie producers, and stages that our clients have the ability to be exposed to that can create social proof, exposure, and publicity to grow their business.

What would you say has been one of the most important lessons you’ve learned?
The most important lesson I have learned is that I couldn’t be everything to everybody. I literally had to get in alignment with my purpose and understand my who, my why, and my how.

I had to narrow my niche. Once I did, things started moving forward. This is why we take our clients through this journey to shortcut their process.

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