Today we’d like to introduce you to Jam Stewart.
Hi Jam, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve been doing events since I was a six-year-old kid helping plan the arrival of my little sister. While kids my age were playing Legos and with the Easy Bake Oven, I was creating elaborately themed parties for my stuffed animals. And really, not much has changed as I moved into adulthood. I’ve always gotten my creative juices flowing when planning parties. Professionally, events have always been a part of my remit and now I get to stretch my creativity even further with Picnic PopUp.
We came up with the idea in early 2020 and wrote a business plan. And then the pandemic hit and we had to hit pause to deal with the many challenges we were all facing as life suddenly changed overnight.
But as early summer sprung, we realized that the pandemic actually provided a unique opportunity for us and we went to work again on bringing the idea to life. People were starting to feel cooped up at home and hadn’t been able to get out to see friends. Everything was shut down and so many people were looking at socially distanced ways to reconnect.
An outdoor picnic was a great solution – a perfect way to safely spend time with close friends and family and still be socially distanced. And as we’ve evolved, that still remains a draw for our picnics. But really at the core, it’s about togetherness and doing something personal and bespoke.
It’s also been a big part of my family life as we’ve done this together. My partner is British and picnics were a big part of his culture growing up. His insights and feedback have been invaluable. My 13-year-old is a budding stylist and has done tons of research and helps us create our looks. And I jokingly call my 17-year-old son, who got his license this last year, my VP of logistics!
We all face challenges, but looking back would you describe it as a relatively smooth road?
We came up with the idea in early 2020 and then all of a sudden, we were dealing with a pandemic. We almost shelved the entire concept. When we began to bring it to life, we had to deal with an entire new way of bringing people together. Safety of our guests is our top priority and we had to ensure we were on top of the evolving CDC guidelines.
We’ve been impressed with Picnic PopUp, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Picnic PopUp is a unique, luxury picnic and slumber experience. We create the perfect ambiance for those magical, memorable moments. We’re on a mission to bring people together to celebrate life’s special occasions.
We are known for going the extra mile. While we have some “themes” to choose from, each picnic is really personalized, bespoke. We work with our guests to curate something that is truly reflective of them and the occasion they are celebrating. No detail is overlooked. From a bottle opener to stain remover to hand sanitizer, we’ve thought of everything.
We also offer “Slumber PopUps”, a dreamy new experience. We’ve taken elements from our picnic experiences, sprinkled in a few stars, added a little fairy dust, and turned it into a magical, memorable sleepover picnic. This luxury nighttime PJ party is perfect for any age, but most popular with 7-14 year-olds. We take care of everything and our guests enjoy it all in the comfort of their own home.
We also offer a variety of add-ons to complement the picnic experience. The most important thing for us has been working with other like-minded partners who meet our level of quality. It’s all about our guests and the overall experience. We also love working with local women-owned businesses. There’s so much talent here! Most of my partners are Williamson County-based.
We’d love to hear about how you think about risk taking?
Take the risk!!! My favorite quote is by Amelia Earhart – she’s credited with saying “the most effective way to do it, is to do it.” Of course, you have to have a plan and strategize. But at a certain point, you also have to just get on it with it. That’s why I love this quote and why I love “testing and learning”. We gain so much in the execution that we can’t imagine at the planning stage.
- Picnics start at $240
- Email: email@example.com
- Website: www.picnicpopup.com
- Instagram: @picnicpopupnashville
- Facebook: @picnicpopupnashville
- Other: TikTok: @picnicpopupnashville
Alli Campbell Photography
Mallory Luster Photography