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Inspiring Conversations with Mridu Parikh of Life Is Organized

Today we’d like to introduce you to Mridu Parikh.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
The first half of my career was in NYC in Account Management (Client Services) in various marketing companies.

My husband’s job opportunity introduced us to Nashville (not the “It” city back in 2005). Eight weeks later we settled into our Green Hills home, with no friends, family, or connections.

I thought I hit the jackpot, staying home with my son and my other one on the way. Yet a couple of years in, I was yearning to get back in the workforce. But I wanted something flexible and more aligned with my interests. This was the spark of my entrepreneurial journey.

I had no start-up experience or education. Just a desire to create something on my own terms. I also had the benefit of watching my father, an incredible entrepreneur, create success through hard work and ingenuity. I remember thinking, “this is in my blood.”

I tried a couple of businesses but landed on Professional Home Organizing. I was one of the OG’s in Nashville. Although I’m a natural at organizing, I quickly learned I didn’t love doing it for other people. What I did love was teaching the skills and strategies to become an organized person.

Enter: Life Is Organized. (www.lifeisorganized.com). My online training hub for all things organization.

A few years of organization coaching taught me that most people (including myself) got stuck in “busyness,” spending time on tasks they thought they should be doing, instead of what really matters.

I poured myself into goal-setting, prioritizing, and time management strategies. This is why six years ago, I transitioned to what I do today: I teach women business owners how to take control of all their demands and distractions.

As a Time Management & Productivity Coach, I help multi-taskers stop drowning and start commanding their time and energy (with their team at work and their team at home). Go-getters partner with me to squash overwhelm and wake up with a plan that works.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Whoa… where do I begin?!

There’s a lot to learn running a business and the best teacher is experience. It’s like being a parent. Every time I thought I had things figured out, my child (or business), threw a massive curveball at me and I was like: what the heck just happened?! Tech snafus, team member issues, social media changes, and e-commerce breakdowns, I was in constant troubleshooting mode the first couple of years.

Wearing all the hats, and making it up as I went along, I learned through lots of trial and error. Over time, I spent more of my time and energy on systemizing and planning ahead to prevent foreseeable challenges.

So there’s the educational end of it (described above) and then there are the mental and emotional challenges that I believe are much tougher. Here are just a few big milestones/decisions that tested my mental fortitude:

* Transitioning from a membership model to a package model. I struggled with the fear of charging more money, fewer customers, and mixed messaging. Intellectually I knew how to move all the pieces in the business to make this happen. But mentally, it was so difficult to move from what I knew.

* Cutting the cord of my previous business (home organization) after putting in years of blood, sweat, and tears, to completely transition to productivity and time management. How could I start over now??

* Honing in on business owners vs. the general population. Fear crept back in about isolating customers and losing market share

All of these challenges required massive thought work to get me to confidently believe in my decisions.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I help women with growing businesses conquer their demands and distractions, so they stop drowning and start commanding their time and energy. My home organizing background combined with my productivity prowess teaches women how to squash reactionary and do-it-all-myself mentality, in business AND at home.

Every day I’m energized by knowing I can help a business owner disentangle the chaos in her brain and wake up with a “here’s how things are gonna go” plan.

My company is Life Is Organized. I offer two services: one-to-one personal coaching and group training in organizations.

Through one-to-one coaching, I help clients focus, prioritize, systemize, delegate, and uphold boundaries. My coaching program has proven time and time again that you can be in control, even when business and life are overwhelming.

I also train in organizations on time management and productivity practices like, how to manage projects, email, and to-do lists, avoid distractions, prioritize effectively, and develop boundaries to protect from burnout.

My superpower is simplifying complicated challenges and concepts. Brand-wise, I’m most proud of my ability to streamline obstacles and solutions for overloaded business owners.

What matters most to you?
On a personal front, my family and friendships matter the most. I start here because at the end of the day, it’s the personal connections that make my life full and meaningful. What I personally create reflects my energy and focus on my business and vice-versa.

In my business, authenticity matters to me the most. I always coach from a place that is in the best interest of my clients, even when what they need to hear is difficult. I focus on what they need to hear vs. what they want to hear. This in turn allows women to take control of their businesses and lives.

When women are in charge of their demands and distractions it has a ripple effect across their entire world.

They are better moms, leaders, managers, role models, mentors, wives, daughters, and humans. With greater presence, listening skills, and alignment with their personal and professional priorities – I truly believe women can get reach any goal they want.

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