Today we’d like to introduce you to Furtesha Woods.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
The vision started at a very young age, actually. It started when I was in high school and I was looking to learn about finances and building wealth, but I had no one in my immediate surroundings to obtain that information from. I decided I wanted to reach out and learn as much as I could, to be able to help others. So, I went and obtained different licenses – life & health insurance, real estate, went to paralegal school, and obtained an Accounting degree – so I was learning all of these different things, so I could help middle-class families learn all things financial that I wanted to learn at such a young age. As I started out on the journey, when I got to real estate, I just totally fell in love and felt like I could do everything I wanted to do from within the real estate field. By the time I obtained my license, I had been in the accounting field for over 15 years, so I had a good financial background as well. After real estate school the rest is history from there. Did I ever think I’d end up owning my own real estate brokerage? Honestly, it was my retirement plan. I had clients and family members keep telling me, “You should start your own brokerage, you should start your own brokerage”. I kept telling myself, “No, you don’t want that responsibility right now”.
After 17 years in the business and the pandemic beginning, I decided there’s no better time than now. If this is going to happen, you need to do it now. Why did I think now was the best time? I don’t know. Maybe because I was in the house more each day, and I had more time to sit down and actually focus on strategic planning and getting things organized versus running around like a chicken with my head cut off. So, I actually began to put pen to paper and Woods Realty came to life.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Honestly, it’s been a much smoother process than I expected, but of course, every new business has things they have to work through and figure out. We have definitely experienced some of those issues. There is a lot that goes into building a brand behind the scenes (i.e., marketing; processes and procedures; recruiting). It’s like the duck on top of the water looks like he’s chilling and gliding along taking his time, but underneath his feet are going a thousand miles a minute. That’s the same with building a business. On the outside, as far as appearance, it can be smooth and jelling together, but underneath when you’re first starting out there are a lot of things behind the scenes taking place. Of course, Woods Realty has been peddling hard under the water. I am so grateful and humbled that we have had a successful year and continue to grow, and I couldn’t be more proud of the results we’ve received.
Alright, so let’s switch gears a bit and talk business. What should we know?
With a little over 17 years of real estate experience, Woods Realty was birthed during the pandemic. It was a time when most were afraid of what was going to happen next, within their career and with their financial stability, and I just had the crazy Idea, “Now is a great time to start Woods Realty!” and so I ventured out to do just that. I am so glad that I did because I have been able to build a brand that is meaningful to me, my agents, and my clients.
Woods Realty is about helping families become first-time homeowners, helping families sell their current home to purchase their next or forever home, and to take the money they earn from the sale or equity line of credit to build upon their financial wealth even more. We do educational classes for our families – first-time home buyer, credit repair, financial literacy for our youth- we are continuously trying to help families not only become homeowners but to have a better financial footing.
We know that just because we sell them a home, it’s not going to be enough to reach out mission. We need to educate them on how to keep a budget, how to save for their next home or a rainy day, so we take time to do that. We invest in our clients as they are family members. Our values read our acronym, FAMILY. Each letter stands for something we value:
F – Five-star service
A – Accountability
M – Modesty
I – Inspiring others
L – Being leaders
Y – Having a “Yes We Can” attitude
This is what we like to present to our clients each and every day. We not only do that through our words. We do it through our actions. Currently, we have a gift offering for any military, first responders, or medical personnel, that If they purchase or sell a home with us, we provide them with a $1,000 closing cost incentive. This is not a cash value, but it is a credit towards their bottom line to bring to closing.
We try to do something like this every year. Last year we gave away free trips. We try to always give something back to our families, to let them know that
1- We care and…
2- We are here for the long haul and it’s not about the money it’s about their well being.
We also give back a portion of the proceeds from each of our sales every quarter and donate to a local non-profit organization or a cause that is dear to our heart. This quarter, we are celebrating our one-year anniversary of Woods Realty and with that, we are raising money to help a local woman who is fighting cancer. We have a social media campaign Post Your Pink Warrior running in October that will help raise additional funds to add to our third quarter donation so we can offer her help with the extra expenses that have come about during her treatment. That pretty much sums up what Woods Realty is about. It’s more than a real estate company – it’s about the community and doing our part.
How do you define success?
If you would have asked me this in my younger years, you would have received a different answer than you’re going to get today. In my younger years, it would have been more materialistic based – how much money I made, what type of career I had, what type of house I lived in. Today, I’m going to say success is to be surrounded by family and loved ones, to be able to help others and give back to the community, to live an authentic life, and to just be able to go to sleep every night and know I put forth my best effort and that I was being authentic. Having continued growth – you know whether you are at the bottom of the totem pole or at the top of the totem pole- if you are continuing to grow, you are being successful. Leaving a legacy with value – not monetary value – but one of substance for my family, one they can be proud of and speak of confidently, means the world to me.
- Email: firstname.lastname@example.org
- Website: www.woods-realty.net
- Instagram: Woods_Realty
- Facebook: WoodsRealtySmyrna
- Other: https://my.book.live/view/551675/