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Meet Kiersten Ziegler

Today we’d like to introduce you to Kiersten Ziegler.

Hi Kiersten, so excited to have you with us today. What can you tell us about your story?
I actually started as a writer. I was an avid reader growing up and eventually ran out of books I found interesting and decided that I would fill in that void.

From I found different ways to expand my storytelling. I’ve always been drawn to creating things, whether it was from writing, filmmaking, special effects makeup, painting, sculpting, woodworking, graphic design, or jewelry making, I always found a way to find a new way to tell a story, learn a new skill and make something new.

I studied filmmaking and graphic design where I really honed in on my passions and found the perfect combination of story and creation.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t think anyone on the creative path has had a perfectly smooth path.

There were of course concerns within my close circle when I decided to study film in college instead of something “practical.” And my dream of owning a multi-media art center where I can make any kind of thing I want to and sell whatever I want to certainly doesn’t happen easily.

The biggest challenge for me has been narrowing down my approach. I have so many things I want to do, I never knew how to pick just one and start.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Right now, I’m working in an office as a Graphic Designer. My absolute passion is social media content creation, design, and SEO. I think what draws me to it goes back to storytelling.

The online presence of a brand or small business paints this story and personality across each platform and curating the designs, posts and content gives me the satisfaction of telling a story that I’m always building towards. My biggest strength is ideas–I have an overabundance of ideas at all times regarding everything.

I have at least 10 business ideas on the back burner, and a few dozen art projects. I love iterating and the brainstorming process is where I thrive because there’s just so much possibility and I think it’s super rewarding to look at every facet of a problem or project and find the best solution.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
An art teacher once told me that the best way to get ideas is to always throw out the first 5 ideas you come up with. Once you get a few ideas deep is when the really good stuff starts coming in.

I also think it’s important, especially for artists to let your body and instinct take over sometimes. Stop thinking about it and just do.

My best and most creative pieces have been when I just had a feeling in my gut and I let my hands do the work and when I finished I had a really amazing piece of art that I couldn’t tell you how it happened logically because I was just letting myself go with the flow.

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