After four years of building Smiley Aesthetics into a trusted wellness destination, twin sisters and founders Carla Pierson and Mary Ford are expanding their vision with For Him—a men’s-focused wellness and aesthetics concept launching in Nashville in March 2026.
Rooted in the same clinical integrity and elevated experience that define Smiley, For Him is designed to feel approachable, private, and results-driven. The concept integrates aesthetics, hormone optimization, sexual health, and overall performance into comprehensive, personalized care tailored specifically for men.
As owners and founders, Carla and Mary are passionate about removing the intimidation often associated with men’s wellness. Through education, thoughtful design, and strategic clinical programming, they are reshaping the conversation—positioning proactive care not as a luxury, but as a powerful investment in confidence, vitality, and long-term health.
You’re launching For Him with a very intentional focus on men’s wellness—what inspired you to create a space specifically designed to feel approachable and supportive for men?
In the four years since launching Smiley, we’ve grown quickly and built an incredible community. One thing I consistently noticed was that men were coming in—but often quietly. Many were referred by their partners, and almost all of them shared that traditional aesthetic spaces didn’t feel built for them.
Smiley was created to make wellness feel approachable and empowering, and For Him is an extension of that same philosophy—just intentionally designed for men. I wanted to create a space where men feel understood, respected, and comfortable prioritizing their health and confidence without hesitation.
How does For Him bring aesthetics, wellness, and sexual health together differently than traditional medical spas?
Because Smiley has evolved rapidly over the past four years, we’ve learned how interconnected aesthetics, hormones, sexual health, and overall wellness truly are.
At For Him, we’re not offering disconnected services. We’re creating comprehensive plans. Energy levels, body composition, sexual health, skin quality, and mental clarity all tie back to internal balance.
Traditional medspas often separate these conversations. We integrate them. That holistic, results-driven approach is what makes this concept different.
You’ve chosen Nashville as the home for this new concept—why was this city the right place to introduce a men’s-focused wellness and aesthetics spa?
Nashville has been an important part of our growth story. In just four years, we’ve seen firsthand how ambitious, forward-thinking, and wellness-conscious this market is.
This city values leadership, entrepreneurship, and performance. It felt natural to introduce For Him here because the men in this community are ready for something elevated, private, and performance-focused.
Nashville represents growth—and this concept is about growth in every sense of the word.
Many men feel hesitant or intimidated when it comes to these types of services—how are you addressing those barriers through the design, culture, and experience at For Him?
We’ve been very intentional.
The space is masculine, elevated, and discreet. The messaging is direct and educational. The experience is solution-focused.
Over the past four years at Smiley, we’ve learned that education removes intimidation. When men understand the science behind hormone optimization, regenerative treatments, or aesthetic procedures, the hesitation fades.
We’ve built a culture rooted in professionalism and results. This isn’t trendy—it’s clinical, strategic, and personalized.
As you prepare for the March 2026 opening, what impact do you hope For Him will have on how men think about and prioritize their health and confidence?
Smiley may only be four years old, but our vision has always been long-term impact.
Our hope is that For Him changes the narrative around men’s wellness. We want men to view their health as an investment—not a reaction to a problem.
If we can normalize proactive wellness, improve confidence, and help men feel stronger and more energized, the ripple effect extends to families, businesses, and communities.
We’re not just opening a new space in March 2026—we’re introducing a new standard for how men approach their health.
