We recently had the chance to connect with Janiro Hawkins II and have shared our conversation below.
Janiro, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do the first 90 minutes of your day look like?
Typically, the first 90 minutes of my day is spent first by thanking God for waking me up, then preparing for the day that is ahead of me from a self-care perspective. Bathroom routine (washing face, brushing teeth, etc) then I spend some time catching up on sports, local and national news before I jump into some music.
Can you briefly introduce yourself and share what makes you or your brand unique?
Janiro Hawkins II is the Co-Founder of the Southern Entertainment Awards (SEAs), a nationally recognized platform dedicated to highlighting and honoring talent throughout the South. With more than two decades of experience in the music and entertainment industry, he has been instrumental in building opportunities for independent artists, DJs, and industry professionals. In addition to his work with the SEAs, Hawkins serves as Music Supervisor for Onyx Theory Arts, where he oversees the creative integration of music in film, television, and multimedia projects. His work reflects a lifelong commitment to advancing culture, amplifying voices, and creating impactful connections through music and entertainment.
Okay, so here’s a deep one: Who taught you the most about work?
I would say a combination of my grandfather, Mother and Father really taught me about the importance of work and work ethic. I saw them push through, never complain and do what needed to be done because they knew that someone was counting and depending on them.
What did suffering teach you that success never could?
Suffering really shows you how to appreciate what you’re blessed with, no matter how grand or small. It is also a reminder that we are all human and most importantly that I made it…that’s for sure one thing that success cannot teach you.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Where are smart people getting it totally wrong today?
Smart people are starting to miss out on the basics. They are missing the power within personal interconnection and relying too heavily on things that pull us away from those opportunities.
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
People might say that I was someone who built platforms for others to shine, who turned ideas into movements, and that I made it a priority to use my influence to open doors for the next generation. They might tell the story of how I made people feel seen and valued, and how my vision created spaces where Southern talent—and culture as a whole—could thrive. Beyond accomplishments, I pray that they would also remember the way I carried myself: consistent, generous, and deeply committed to community.
Contact Info:
- Website: https://riodejaniro.com
- Instagram: rio_de_janiro
Image Credits
Photos courtesy of: Simbalic Photography
