An Inspired Chat with Marni Truelove

Marni Truelove shared their story and experiences with us recently and you can find our conversation below.

Hi Marni, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
We welcomed our first granddaughter last year. She is 8 months old now and thriving. Soon she’ll be greeting customers in the boutique.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Marni Truelove and I opened Wear It Well consignment boutique 5-1/2 years ago. My goal then was to create the anti-consignment store–I wanted to create a space that felt more like a boutique where everything just happens to be one-of-a-kind. In summer 2024 we moved out of The Factory at Columbia to our own building just off the square at 609 North Garden. From trendy Free People to vintage Valentino, our curated collection of pre-loved designer duds includes clothing size 00-3X along with handbags, footwear and jewelry.

Okay, so here’s a deep one: What relationship most shaped how you see yourself?
My relationship with our now-adult daughter has led me to be the mother/wife/woman I am now, entering my mid-sixties.

Was there ever a time you almost gave up?
When our lease at The Factory was due to end in June 2024, I knew I did not want to stay there but I had no idea where we were going. For five months I waited, watched and drove around identifying empty buildings. After months of searching, my real estate agent helped us secure our new space–complete with its own paved parking lot and street-facing windows.

Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
The public version is the only version of me. I am honest with our customers (often to a fault). If it doesn’t fit or I think we can find a more flattering silhouette I will not be shy about sharing my opinion.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you retired tomorrow, what would your customers miss most?
I want to believe that my shoppers and consignors would miss the entire experience of shopping with us–discovering unique designer treasures to add to their closets (often new with tags) and sharing fitting room fun with other ladies.

Contact Info:

• Website: https://wearitwellboutique.com
• Instagram: @consignmentwearitwell

Image Credits
Marni Truelove