We’re looking forward to introducing you to Casey Samsel. Check out our conversation below.
Casey, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What are you most proud of building — that nobody sees?
As a woman and a business owner, what I’m most proud of building, the thing no one sees, is the foundation. Not the numbers. Not the transformations. Not the highlight reel wins. But the internal architecture that holds it all up when no one’s watching. I’ve built a nervous system that can carry weight, emotional, mental, logistical, physical, and energetic, and still return to center. I’ve built a business rooted in presence and truth, not trends. One that reflects my own journey from performance into embodiment. From control into trust. From punishment into rhythm.
What people don’t see is the private grit. The early mornings when I’ve had nothing to pour from but poured anyway. The moments I’ve sat with clients’ pain after holding my own. The nights I’ve gone to bed wondering if I’m doing enough, being enough, leading enough, then waking up and doing it with more heart.
What I’m most proud of is not that I built something that works. It’s that I built something that feels like me and frees other women to feel like themselves…and that LASTS as it transforms over time.
The Fit Femme Project isn’t just a business. It’s a reflection of my deepest values: Wholeness. Honesty. Self-respect. And a living proof that you can build a body, a brand, and a life with power and softness, collaboration, freedom, and a little YOLO sprinkled in.
I’ve built a life where my body, my business, and my beliefs are all on the same page. That’s what no one sees. But it’s what makes everything else possible.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Casey Samsel, founder of The Fit Femme Project, and a woman who has burned out, broken down, rebuilt, and come back stronger from every identity the fitness industry handed me.
I created The Fit Femme Project because I felt and saw what was missing, not just in fitness programs, but in women. In their eyes. In their breath. In their nervous systems. Women were training for approval, chasing aesthetics, bypassing their signals, and confusing control for commitment. And I knew they didn’t need another 1,200-calorie meal plan or a BS fitness trend rental. They needed a complete rewiring.
Our coaching isn’t just about physical transformation. It’s about restorative performance, the idea that a woman can build strength, power, and shape while also regulating her stress, honoring her energy, and evolving her relationship to food and movement. We train muscle, yes, but we also train attunement, self-trust, and rhythm. We guide women back into alignment with their own biology and instincts, and that body follows suit, baby.
The Fit Femme Project is a fusion of science and soul. Every plan we make, every check-in we do, every training block we build, the words and deep insight we use… It’s designed to move women toward full-body sovereignty. Because when a woman learns to trust her body again, she stops outsourcing her power. And that shift changes everything, not just her physique, but her leadership, her relationships, her sense of self.
Right now, I’m focused on expanding our impact, bringing on aligned coaches, growing our lifestyle and contest prep pathways, and developing deeper emotional integration tools inside the program. We’re not here for surface-level results. We’re here to help women live from a place where their body knows what to do and their mind finally stops fighting it. That’s the magic. That’s the mission. And I’m damn proud of it.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
In my experience, bonds don’t just snap because of one big event. They erode in the quiet, over time, slowly…when presence is replaced by performance. When truth becomes unsafe to speak. When someone starts performing a version of themselves to keep the peace, instead of showing up honestly to make peace.
What breaks connection is usually a betrayal of the self first. When a woman abandons her own needs, denies her truth, and silences her instincts, she starts relating from survival, AKA old patterns that no longer serve her, but show her everything she needs to know. And when people are surviving instead of relating, intimacy dies. Respect thins out. Safety disappears. And cycles continue to suffocate.
But repair? That lives in the uncomfortable. The real kind of repair that doesn’t require perfection, just presence. It’s built through brave honesty, nervous system regulation, and emotional attunement. When people are willing to look in the mirror and take radical responsibility for what they’ve brought into a relationship, something sacred happens. The bond stops being conditional; it becomes conscious.
That’s the work I do inside The Fit Femme Project, too. It’s not just fitness. It’s learning how to reconnect to your own body so deeply that you stop performing and start living again. Because that’s where real connection with yourself and others is born.
What’s something you changed your mind about after failing hard?
That discipline alone would save me.
I used to believe that if I just worked harder, got leaner, trained longer, tracked tighter, that I could out-grind the chaos. That success, happiness, peace…all lived on the other side of effort. But after burning out in every direction, physically, emotionally, relationally, I realized: discipline without attunement is just another form of control. And control is not the same as connection.
I failed hard trying to “do everything right,” and it wrecked my nervous system, distorted my self-worth, and made me numb to my own body. That failure cracked something open.
Now I know that true progress comes when discipline is paired with discernment…When I listen to my body as much as I lead it. When I allow softness without shame. And when I build from wholeness, not hustle.
That changed everything, and it’s the foundation of how I coach, lead, and move now, too.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. How do you differentiate between fads and real foundational shifts?
Fads are loud, urgent, and demand immediate change. Foundational shifts are quiet, steady, and keep showing up even when no one’s watching.
I know it’s real when it still works after the hype fades. When it brings clarity instead of chaos or rush. When it requires me to go inward, not just follow someone else’s blueprint. That’s the difference.
Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
I hope they say I never just told them how to live, I showed them. That I helped them feel safe in their bodies and bold in their truth. That I listened without flinching, loved without conditions, and never asked anyone to shrink. That I lived with intensity and intention, and that I alchemized pain into power and helped them do the same. That I stood for women when they forgot how to stand for themselves. That I taught them how to lift more than weight, how to lift shame, silence, stagnancy. How to show up fully themselves, bright, light, and empowered. That I made being fully expressed feel like home. And that through every moment, every fight, every rise and rebuild…they always knew exactly where to find me, rooted, real, and right beside them.
Contact Info:
- Website: https://www.fitfemmeproject.com
- Instagram: https://www.instagram.com/casey.samsel
- Facebook: https://www.facebook.com/TheFitFemmeProject
- Other: https://www.facebook.com/groups/fitfemmeprojectfitnesscoaching
