Check Out Amy Jackson’s Story

Today we’d like to introduce you to Amy Jackson

Hi Amy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Learning to play piano as a child and majoring in music business in college sparked Amy’s early passion for music in the creative space. Following her dreams to work in the entertainment industry (with concentration in marketing and connecting fans with brands), Amy began her career in radio promotions and marketing in Lexington, KY.

She moved to Nashville in 2006 to begin business development for the digital marketing company, Entertainment Media Works (EMW) where she honed her skill set to embrace the value of branding, fan communication, and building new products in a digital age. Her responsibilities included live event planning, sponsorship and sales.

Relocating to LA, Amy transitioned to become Product Manager at Echo/Ticketmaster Entertainment. Overseeing the client roster, she supervised web design and builds, and managed e-commerce marketing and analytics, fan communications, tour launches and social media campaigns. Her initiatives led her to launch successful digital and live campaigns incorporating SMS, SEO marketing, live promotions and sponsorship relationships.

Amy returned to Music City, Tennessee in 2012 to start A2Z Entertainment Marketing with an entrepreneurial goal to build artist brands concentrating on social media growth, digital marketing campaigns and influencer marketing campaigns and partnerships.

Amy was welcomed to join the Universal Music Group Nashville team in 2014. She took the seat as a digital marketing manager/director overseeing its roster (which included George Strait, Keith Urban, Little Big Town, Kacey Musgraves, Dierks Bentley, Chris Stapleton, Sam Hunt, Maddie & Tae, Jon Pardi, Shania Twain, Dierks Bentley, Luke Bryan, Parker McCollum, along with the label’s developing acts). She was successful in launching influencer marketing campaigns, and enhanced the growth of email and SMS via digital activations as well as in-venue promotions. She activated livestreams including George Strait at the legendary Gruene Hall venue, the Luke Bryan partnership with JibJab among others.

She now works on the artist management side handling day to day marketing and digital initiatives for new and established artists.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I was laid off 3 times before the age of 30, one company went under, and the other times were caused from mergers. Thought about changing industries but music and marketing is in my blood. I was fortunate enough to get into digital marketing early on and grow with the times and trends. The hardest obstacle is trying to sell a concept/convivence your team to do an idea that you really believe will benefit the artist and they chose a different route.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I thrive on coming up with creative and innovative ways to build an artist and grow their career for the longtail. I am best known for being an early adopter of data capture and influencer marketing. People know me best for my creativity and “outside of the box” marketing ideas. I’m most proud of tapping into the artist brand, who they are, who their audience is, and creating ideas to grow the brand, song, views on a music video, whatever the goals may be. What sets me apart is that I see the big picture, I may focus on digital marketing but I believe it takes all the “ingredients” – Publicity, Radio, Touring, etc… and I find ways to maximize each of these components to grow.

Can you talk to us about how you think about risk?
I wouldn’t consider myself a risk taker, but I’m not scared to try new things. You have to take risk, challenge yourself, fall flat on your face, succeed, learn and move forward. I was moving my advertising dollars over to influencer marketing before it was a “thing” hoping that it would work and it did. The only thing that’s truly going to happen when you take a risk is what you learn be it good or bad.