Today we’d like to introduce you to Caitlin Shirock.
Hi Caitlin, we’d love for you to start by introducing yourself
I’ve always been fascinated by what people choose to put inside their homes. What they decide to display tells a story of who they are, what they believe, and what they feel — and it makes me so happy to imagine my artwork in their homes and becoming a part of their “décor story”.
After earning a degree in fine art and working for large brands that included Abercrombie & Fitch, Betsey Johnson, and Oscar de la Renta, I began searching for a way to create art in a way where I could actually SEE the customer engage with the final product once it was completed. It was these experiences that inspired me to start my own company.
Cash Color Studios officially launched in 2017, with a collection of products that featured a combination of hand-painted messages mixed with love for expressive, bright and colorful art.
My primary goal is to create original artwork for people’s homes that will bring them joy, and I feel that the Cash Color line of high-quality reproduction art prints allows more people to be able to afford this feeling in their homes.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I never imagined I’d be a mother of two growing a small business online. Some days I struggle to know what the next right step is for me, my family, and Cash Color. And then there are days where I wake up so incredibly grateful that I get to call this a career!
As a little girl, I struggled with expressing myself. It was difficult for me to really understand my feelings, but when I went to my canvas, I could just be me. Those canvases were — and still are — my safe place; a way to release my emotions. After finding my voice and gaining confidence in my work, I worked hard to gear up to launch my own business. It is not easy but finding a team to support me along the way was the smartest decision I’ve made.
My advice — Find your ‘why”, don’t go it alone and borrow strength from other fearless women.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Each art collection comes from a different source of inspiration. For example, the Figure prints all stem from my journey into and through motherhood, and all the beauty and magic that comes from a woman’s body. Each of those figures is an embodiment of the characteristics of women I know personally. I see the strengths I admire about her, the insecurities she wrestles with, or how other people view her.
Or the hope and joy of the Hand Lettering and Hand Signs collections that started from a simple ask from my sis for a peace sign. Now, these prints are being used as literal symbols of hope around our beloved city that has overcome so much this year. A year into the pandemic, these prints hold so much more meaning now than they did when I first painted them.
Not only do I want to continue painting art that is meaningful; I also want to take advantage of this platform to use my voice to advocate and support women around me. To stand up for what I feel in my heart is right. Nobody really knows how to do this whole life thing the “right” way, but I’m going to keep trying to be empathetic towards others and towards myself (easier said than done) and to know that we’ll be a little better off because of it.
Is there anyone you’d like to thank or give credit to?
My Own Irresistible Brand – Coaching and understanding your “why” Virtual Collective – Marketing Team
- Email: firstname.lastname@example.org
- Website: https://www.cashcolor.com/
- Instagram: https://www.instagram.com/cash.color/
- Facebook: https://www.facebook.com/cash.color