Today we’d like to introduce you to Caroline Broadbent and Avery Wallace.
Hi Caroline and Avery, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
We both were born and raised in Franklin and were best friends throughout elementary and high school. We were on the same cheerleading squad, always paired together for projects, and had sleepovers most weekends. Enter high school- where we began to drift apart. For the next 10 years, we battled our own demons separately.
Avery battled addiction and OCD- finding herself in and out of treatment facilities and fighting for her life. Caroline was a nurse working in the hospital when she was diagnosed with trauma-induced OCD. She was unable to work due to panic attacks that nearly took her life. We both clawed our way out of various rock bottoms and survived. By the time we reconnected in 2020, we were new wives, young mothers, and finally thriving. Instantly picking up where we left off, we spent most days letting our kids play and dreaming of more.
We wanted to ease the financial burden on our families, and at the same time, we wanted a creative outlet to alleviate the monotony of stay-at-home motherhood. We both had always made balloon decorations for our kids’ parties and began to throw around the idea of a balloon business. What began as a daydream came to fruition after Caroline’s husband pushed her to take the leap, and she dragged Avery with her.
From a playroom at Caroline’s mom’s house, we began to create. Word spread, and now we are privileged enough to spend our weekends bringing smiles and fun with our custom balloon decorations. The irony of our stories intersecting again after similar struggles is not lost on us, we are just forever grateful for second chances and new chapters.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like anything new, there is definitely a learning curve in the balloon industry. What we initially thought would be a small investment and a “hobby” of sorts, turned into so much more. We learned very quickly to prioritize our families, and to be intentional with the jobs we take on. It is important to both of us to attend our children’s sporting events, be home for family dinners, and be present at home.
It can be easy to overbook ourselves or try to please everyone and lose sight of that value. Additionally, you cannot afford to become complacent in an industry that is constantly evolving and creating.
We are always trying new methods and taking risks. Overall, however, it has been a fairly smooth and enjoyable road for us. Being our own bosses for the first time has given us the autonomy to forge our own way, and that is exciting!
Appreciate you sharing that. What else should we know about what you do?
We are a custom balloon decoration and party rental business. We create organic balloon garlands, arches, and photo backdrops for any and all events. We pride ourselves on making every garland differently- we try new methods with every installation, and love the unique look that brings.
We feel that our creativity sets us apart, but more than that, we want to be known for spreading joy and kindness all over our sweet, small town.
What matters most to you? Why?
Spreading joy. We know the toll a 9-5 job can have on a person, and we aim to flip that narrative. It truly isn’t about the money: We want to create something we are proud of and love on people along the way.
There are too many corporate jobs and board meetings- we are looking for the balloons and confetti. We want to lift spirits and inspire a little more happiness!
- Our garlands start at $75 and can be customized with lettering, tassels, fringe, and so much more
- Email: email@example.com
- Website: www.floatfranklinballoons.com
- Instagram: @floatfranklin
- Facebook: @floatfranklinballoons