Check Out Harry Fryer’s Story

Today we’d like to introduce you to Harry Fryer.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I grew up in Geneva, Switzerland to British born parents and the youngest of three siblings. I was fortunate to travel a lot as a kid and I’ll never forget our first family trip to America. That was when I really got to see just how big this place was. I’ve always been a lover of blues and country music, I started out in London working for Warner Music as a marketing assistant, I worked other jobs as a sound engineer at Kensaltown Recording studios, A&R for Non Stop management. I’ve always been into classic cars and fast motorcycles, as a kid I rode dirt bikes in my local village and into my neighbors garden as they had more space. I was an early partner in a custom motorcycle members club called The Bike Shed in London, which now has a location in LA. I helped build the community and media content around the culture which is where I learnt the value and importance of community brand building and storytelling. While I worked there I enrolled in UK Special Forces reserve training as a part-time reservist for 5 years (My father was a captain in the Household cavalry regiment). Ever since I can remember I’ve always been fascinated by the American west and Cowboy stories. I wanted to re-discover it for myself so 2 years ago I decided to team up with an e-bike company called Super 73 and ride across the US from New York to LA as a modern Cowboy. Along my journey I encountered real cowboys and ranchers, spent endless days on the road discovering new towns and learning first hand that the spirit of the west is alive and thriving. So The Electric Cowboy was born. A brand with a mission to create epic western experiences and products and bring it to the world. I moved to Nashville in December 2024 to build on this mission and to surround myself with the best of country music and likeminded creatives.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
You make your own luck, I’ve been lucky. I’ve met some of the most influential people in my life through unplanned circumstances. But you have to be open and willing to change your course. In London my dream was to work with Country artists, but 15 years ago in England no-one listened to it and no company would back it, so I moved on to my next passion, motorcycles. 10 years later and a move to a different country, I now get to work with the best country artists in the world. When I set out to do my cross-country e-bike ride, no brand would sponsor me, It took a year in planning and cold calling, eventually I had enough to package a marketing campaign around it and fly to New York to start. I had one problem, I had no bike. Every e-bike brand I spoke to didn’t want to sponsor me, either through fear of bad press or didn’t think I could do it. I had 3 days until my planned start date so I decided to go to an-bike dealership in the city and buy a second hand e-bike with the sponsorship money I had collected so far and I set off anyway. I plugged the e-bike brand, tagging them in every post, meeting up with local bike communities along the way and sharing my experience with them. Two weeks in-to the journey the head of marketing calls me and says “ok, what do you need from us”? From then on they were an official partner on the tour and supported me the rest of the journey. We’re now good friends. Moral is, the obstacle is the way.

Appreciate you sharing that. What else should we know about what you do?
I don’t really have a title for what I do, you could say I’m a storyteller. Whether it’s through video content, western products, brand campaigns or live events, everything I create is rooted in capturing a feeling, building a world and bringing people into the story. I connect communities and celebrate the western way of life, hopefully all over the world.

Is there anything else you’d like to share with our readers?
Yes, we’re hosting our first open pop-up on 12 south at Coopers April 26-27. Plus a series of pop-ups all over Nashville for Electric Cowboy Boot Shop (a cowboy boot customization stand), featuring a western set, vintage cars, live country, whiskey & cocktails. Everyone welcome!

Pricing:

• Boot Chains: $105
• Pendents $65
• Bolo Ties $65

Contact Info:

• Website: https://electriccowboyhq.com
• Instagram: https://www.instagram.com/harryblaisefryer and https://www.instagram.com/electriccowboyofficial
• LinkedIn: https://www.linkedin.com/company/electric-cowboy-hq
• Youtube: https://www.youtube.com/@TheElectricCowboy
• Other: https://electriccowboy.substack.com