Today we’d like to introduce you to Michelle Campos-Greatrick.
Hi Michelle, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My career began in 2012 in luxury hospitality, at a beachfront resort in Key Biscayne, Florida, where I started as a hostess. I was drawn to the small moments that made guests feel special, and that curiosity led me to private event dining, then to the resort’s children’s program, and finally into events full time.
From there, I followed the work to some of the most exciting luxury hotels in the country. I joined the opening team of a landmark luxury hotel in Miami Beach as Catering and Special Events Coordinator, then moved to New York as Meeting and Special Events Manager for another luxury property just three months after it opened, spending two years helping build its events program. San Francisco came next, where I led meetings and special events for one of the city’s most celebrated luxury hotels.
Those years were an education you can’t get anywhere else. I planned for professional sports teams, tour and travel companies, musicians, modeling agencies, fashion houses, product launches, weddings, and executive and corporate meetings. Every client was different, but the lesson never changed: exceptional experiences don’t happen by chance. They’re built through careful planning, trusted relationships, and a team that knows exactly what to do when the doors open.
In 2020, I moved to Nashville, where I’ve worked with some of the city’s premier luxury properties and launched EventsLYFE, an event, travel, and business consulting company built on that hospitality foundation. As a Certified Meeting Professional (CMP) and Certified Wedding Planner (CWP), I now bring that same level of care to organizations, creatives, small businesses, and private clients.
Travel became a natural extension of the work. EventsLYFE is an IATA-accredited agency, offering flights, hotels, car rentals, and group travel. After years of welcoming travelers on the hotel side, I know how much a well-planned trip shapes the entire experience.
Today, I’m also proud to serve as Cooperative Director of Smokin’ Oaks Organic Farms Cooperative, a member-owned, member-capitalized organic regenerative food system. Good food has always been at the heart of hospitality for me, and Smokin’ Oaks lets me put that belief into action for our community.
Looking back, every role has taught me the same thing: when the details are handled with care, people are free to enjoy what matters most.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not always, and I think the bumps are what shaped me most.
Building a career in hospitality meant moving wherever the opportunities were. Miami, New York, and San Francisco each brought incredible growth, but every move meant starting over: a new city, a new team, and new relationships to build from the ground up. Those moves taught me to adapt quickly and to earn trust fast, skills I rely on every day with my clients.
Launching EventsLYFE in 2020 was its own test. The events and travel industries were facing enormous uncertainty, and I was starting fresh in a new city. It pushed me to get creative, stay flexible, and focus on what clients needed most, often before they knew it themselves.
Going from a luxury hotel, with departments for everything, to running my own business was another adjustment. Suddenly I was the planner, the marketer, the bookkeeper, and the travel agent. Over time I’ve learned to build systems and processes that let me deliver that same five-star level of service with a leaner, smarter operation.
And with Smokin’ Oaks, building a member-owned, member-capitalized cooperative from the ground up takes patience. Growing something community-driven means bringing people along, earning their confidence, and investing in the long game. It’s challenging work, but it’s some of the most meaningful work I’ve ever done.
Every one of those challenges made me a better planner, a better partner, and a better leader.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Every great experience has a structure behind it, the kind most people never see. That’s where I do my best work. EventsLYFE brings order, strategy, and follow-through to the moments and businesses that matter most, so my clients can focus on what they do best.
Hospitality taught me how to work, but it doesn’t limit who I work with. My clients include artists and musicians, venues and farms, entrepreneurs and established organizations. What they share isn’t an industry. It’s the need for a trusted partner who can turn big ideas into plans that work, and then see them through.
For some, that means an event, managed from the first conversation to the final detail, in person or remotely. For others, it’s travel. As an IATA-accredited agency, EventsLYFE arranges flights, hotels, car rentals, and group travel, giving busy professionals and performers one reliable point of contact wherever they’re headed.
And for many, it’s the business itself. Talented people are often brilliant at their craft and overwhelmed by everything around it. I build the systems that change that, from client management and booking workflows to scheduling and streamlined operations, so a business saves time, works more productively, and runs the way its owner always intended.
What sets me apart is where I learned this work: the luxury hotel market, where excellence is the baseline and every detail is noticed. I know how venues operate, how to anticipate needs before they arise, and what turns a good experience into an unforgettable one. Today, my clients get that insider knowledge working on their side of the table.
My career has taken me from opening luxury hotels in Miami and New York to leading high-profile events in San Francisco. Here in Nashville, I’ve brought that same standard to some of the city’s most distinguished luxury properties, including a farm resort where hospitality and agriculture meet. That experience led naturally to my role today as Cooperative Director of Smokin’ Oaks Organic Farms Cooperative, where the skills behind a seamless event are helping build a healthier, more connected community.
The work looks different from one day to the next, but the heart of it never changes. I’m here to help people and businesses thrive.
Is there a quality that you most attribute to your success?
Adaptability. My career has taken me across the country, from Miami to New York to San Francisco and, eventually, to Nashville. Every move meant a new city, a new team, and a new set of expectations. I learned quickly that success doesn’t come from having everything figured out. It comes from staying steady, reading the room, and finding the best path forward, even when the plan changes.
That skill matters every single day. Events shift, travel plans change, and businesses grow in directions no one expected. My clients don’t need someone who panics when things move. They need someone who adjusts calmly and keeps everything on track. It’s also what has allowed EventsLYFE to grow from events into travel and business operations.
Hospitality taught me that the best service often happens in the moments no one planned for. Being ready for those moments, and making them look effortless, is what my clients count on most.
Contact Info:
- Website: https://eventslyfe.com/
- Instagram: https://www.instagram.com/eventslyfe/
- Facebook: https://www.facebook.com/EventsLYFE
- LinkedIn: https://www.linkedin.com/company/eventslyfe
