Today we’d like to introduce you to Sydney Jackson.
Hi Sydney, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have always been a creative. When I was younger, my sister and I made music videos and short films just for fun, but I never saw any of it as a real career path. I also have been drawing for as long as I can remember and started painting in college, but I was told art was something I loved, not something I was allowed to pursue.
So I chose my second love, neuroscience. I majored in it, and ended climbing the ranks at a major pharmaceutical company, but quickly learned that just because you are good at something does not mean it is where you belong. Then one day, the company had massive layoffs, and I was one of them. That moment pushed me exactly where I needed to go. I ran toward the creative career I had always wanted.
From there, my path was not linear, but it was intentional. I moved deeper into camera work, started production assisting for major productions like American Idol and Farmer Wants a Wife, and invested heavily in learning storytelling, branding, and how neuroscience had been preparing me for this career all along.
I began creating content for brands and events and started to understand how powerful visual storytelling is when you blend it with the science of how people think, feel, and connect. Today, I create content and content strategy for brands that want to build real connections with their audience. I use neuroscience to shape everything from messaging to pacing to viewer experience, making sure content not only looks good but also engages the brain in a way that builds trust, belonging, and emotional resonance.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I wrestle with self-doubt and the fear of not being enough, especially when I put myself or my work out into the world. Comparing myself to others in the industry is still a temptation, and it takes effort to trust that my unique perspective is valuable.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I create content and develop strategies that help brands tell stories that are human, relatable, and impactful. I specialize in blending visual storytelling with psychology and neuroscience so that every piece of content not only looks beautiful but also engages people’s brains, builds trust, and reaches the right audience. I am known for my listening skills and my ability to take ideas and transform them into visuals and narratives that truly connect.
I am most proud of helping brands and creators find their voice and show up in ways that help their people find them online. What sets me apart is my unique combination of creativity, strategy, science, and emotional intelligence. I care deeply about my clients on both a professional and personal level and lead with empathy. Everything I do is rooted in purpose. My work is not just a series of projects, it is legacy.
What sort of changes are you expecting over the next 5-10 years?
I believe that over the next five to ten years, using brain science to inform content and content strategy will become essential for truly understanding audience attention, emotion, and memory. Tools from neuroscience research, such as eye-tracking and biometrics, will also become more common in high-level brand work, providing deeper insights into how people will experience and connect with content. Another prediction of mine is that immersive technologies like Virtual Reality and Augmented Reality will gain significant traction, giving brands and creators exciting new ways to tell stories and engage audiences in interactive ways.
Contact Info:
- LinkedIn: https://www.linkedin.com/in/sydney-kay-jackson
- Other: https://next.frame.io/share/cc444063-2885-4fce-9fe4-4db3709c7c09/reel/5b82dead-3473-4260-a644-13fe7984c7f0
