Today we’d like to introduce you to Britt Mitchell.
Britt, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m doing something I never thought I’d do — something I never even wanted to do — and yet it’s the best decision I’ve ever made. I became an entrepreneur.
People assume I always dreamed of running a business, but that’s not true. My dream was to be a corporate powerhouse — a CMO — because I was raised by Rita P. Mitchell, a seasoned executive and trailblazer who built her career breaking barriers in financial services. I watched her lead with confidence, excellence, and integrity, and that’s who I wanted to become.
I’m a Nashville native — which already makes me a bit of a unicorn — but I always say my body was born in Nashville while my soul was born in NYC. Much of my journey has been about bringing those two things together.
For the past 20 years, I’ve built a successful career in marketing, sales, and global sales enablement. I studied Marketing, International Business, and French at the University of Tennessee, earned an International MBA from the Darla Moore School of Business, worked abroad in Paris, and eventually led digital advertising at State Farm’s corporate headquarters. That opportunity came from pitching myself to lead a $250M digital budget — a moment I didn’t realize then was my first entrepreneurial move.
Eventually, I was poached for a role in tech sales in NYC, where I led major accounts like JPMorgan Chase and Liberty Mutual and was later promoted to Global Head of Sales Enablement. It was there that I discovered something important: the biggest gap leaders faced wasn’t sales skills — it was people skills, presence, and storytelling.
At the same time, I was quietly building a side business with my mom. After helping her prepare for a TEDx talk, we launched a brand together, wrote our bestselling book Own Your Phenomenal Self, and began leading workshops and speaking engagements across the country.
Then Studio Bank unexpectedly called her out of retirement to join their executive team. She looked at me and said, “It’s time for you to step up as CEO.”
So I did.
Today I’m the CEO of Dream Bigger Now TODAY, where I help leaders communicate with confidence, clarity, and executive presence so they can influence any room they enter. It’s funny — entrepreneurship was never part of my plan. But the truth is, I was raised for this. And now I get to build a legacy of my own.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve had plenty of external challenges along the way, but the internal ones were just as real.
Growing up, I saw myself as an artist and a dancer — that was my identity long before business entered the picture. When it came time to choose a major, I wanted to study art, but my mom made a compelling case: even the best artists need to understand business. So I chose Marketing because it felt closest to creativity. And, as I tend to do, once I picked that lane, I committed fully. I told myself, “Okay, this is who I am now.”
One of my biggest early-career struggles happened when I was leading digital advertising at State Farm — a role managing a substantial budget at a Fortune 50 company — and trying to move to New York. I had a spreadsheet with over 100 job applications. I had the degrees, the international experience, the MBA, the corporate track record… and still, I didn’t get a single one of those jobs. Not one offer. It was humbling. And it completely rattled the identity of “marketer” I had worked so hard to build.
But that rejection ended up being the turning point. It forced me to expand my definition of who I could be. Through networking and staying open to roles I never would’ve considered before, I was eventually poached for a tech sales role — something I once said I’d never do. But it got me to New York, and it became one of the most pivotal experiences of my career. Sales made me stronger as a leader, a communicator, and ultimately as an entrepreneur. It taught me that everyone is selling something — ideas, vision, influence — and today I teach those skills at the highest levels.
That’s what struggle has taught me:
sometimes the hardest part isn’t the rejection — it’s letting go of the narrow version of yourself you thought you had to be.
From sales, I moved into sales enablement. Enablement led me to leadership. Leadership led me to entrepreneurship. And every step required me to release a title I had been clinging to.
What I eventually learned is that my identity isn’t “artist,” “dancer,” “marketer,” or “salesperson.”
My identity is the work underneath all of those labels:
helping people shape their story, command the room, influence outcomes, and move others to action.
So no, the road hasn’t been smooth. I’ve faced rejection, redirection, and a lot of moments where the plan fell apart. But every one of those experiences sharpened the exact skills I use today — and they’re the reason I’m able to help others navigate their own transitions, tell their story with power, and step confidently into the opportunities in front of them.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I’m the CEO of Dream Bigger Now TODAY, a leadership development and executive presence company where I help leaders communicate with clarity, influence, and intention — especially in high-stakes moments. My work sits at the intersection of storytelling, executive presence, and sales enablement, which is a unique combination that accelerates both confidence and opportunity.
I’ve spent two decades leading in marketing, sales, digital advertising, and global sales enablement across Fortune 100 and high-growth tech. That experience allows me to coach leaders not only on what to say, but how to say it in a way that moves people and drives results.
While the business was originally inspired by my mom’s TEDx talk and our bestselling book Own Your Phenomenal Self, today the company’s programs, client work, and methodology are powered by my executive coaching and enablement framework.
I help leaders:
• Tell Your Story
Craft powerful, unforgettable narratives that captivate from the first sentence.
• Master the Connect
Build relationships that last decades — long after the first conversation ends.
• Lead the One-Call Close
Move from introduction to opportunity in a single conversation.
These three pillars form the foundation of my work. From there, I help clients strengthen their executive presence for high-stakes moments — whether that’s a board presentation, an investor pitch, a donor meeting, or the critical first 90 days of a new leadership role.
People often ask about our company name. Dream Bigger Now TODAY is intentional — it’s a call to action. If your dream doesn’t scare you, it’s not big enough. And the most important step you can take toward it is the one you take today.
For some clients, “today” means telling a stronger story. For others, it’s building influence internally, preparing for a major career transition, or making a high-stakes ask that shifts the future of their team or organization.
My mission is simple:
to help leaders show up with presence, communicate with purpose, and turn conversations into opportunities that move their career — and their impact — forward.
Is there anyone you’d like to thank or give credit to?
There are so many people who played a role in my journey, but the foundation of everything begins — and will always begin — with my mom, Rita P. Mitchell. She is my role model, mentor, business partner, and best friend. She inspires me every single day with the way she leads — in the corporate world, in the community, in the boardroom, and in life. Her integrity, generosity, courage, and willingness to fight for what’s right have shaped not just my career, but who I am as a woman and as a leader. She has always put me first and always believed in what I could become, long before I ever saw it in myself.
I’m also incredibly grateful for the people who opened doors at key moments. The former sales rep who poached me to New York — still a close friend and champion today — changed the entire trajectory of my career. That opportunity gave me the skills, confidence, and exposure I needed to lead at a higher level and ultimately build the business I run today.
I’m equally thankful for the leaders, CEOs, founders, and executives who trusted me early in my entrepreneurial journey. Every client who hired me before there was a track record, every leader who wrote a testimonial, every executive who told me my coaching was “career-changing” or “life-changing” — their belief gave me the confidence to keep building, keep refining, and keep showing up. Their trust meant more than they know.
And finally, I’ll admit this with a smile:
I’m even grateful for the people who underestimated me. The ones who said I’d never make it to New York, or that I’d never be a leader, or that “you can’t teach executive presence.” Those moments lit a fire in me. They showed me a different side of myself — the grit, the determination, the intensity required to make big moves, take big risks, and succeed at the highest levels. It reminded me that I’m not just collaborative and community-minded; I’m also courageous, competitive, and willing to bet on myself.
Every one of these people — the encouragers, the champions, and even the doubters — helped reveal a different part of who I am. And I’m grateful for all of it.
Contact Info:
- Website: https://dreambiggernow.today/
- Instagram: https://www.instagram.com/dreambiggernow.today/
- LinkedIn: https://www.linkedin.com/in/brittanyam12/
- Youtube: https://www.youtube.com/@DreamBiggerNowTODAY
- Other: https://www.tiktok.com/@dreambiggernow.today
